Head of strategy, - Lead the strategy development of Opple Group and the 7 Business Group, build up internal strategy team from scratch- Lead the analysis on customers, competitors, market trends, value chain to help business group further shape strategic advantages and identify high growth opportunities- Key project: 2C Channel Transformation and Innovation, Digital strategy design and implementation, Middle Platform(Zhong Tai) design and implementation, Business Ecosystem(diversification growth strategies) design and implementation, etc.- Support CEO to build up PMO for key projects, strategy implementation and performance review - Communication& navigation to achieve strategic alignment among Headquarter and BUs, cross BUs, and functional key stakeholders- Strategy partnership for all business units - Strategy partnership for business development and investing

- Project leader, led team to develop corporate strategy on topics of digital strategy, digital transformation, O2O and digital platform etc. for clients in the Internet, consumer and healthcare industries - Co-author (with Weiru Chen) of Platform Transformation (2016/01), published in both mainland China and Taiwan, sold more than 20000 copies- Clients include Chexiang, Yummy group(KFC), Investing companies, etc. - Analyzed strategy and developed cases for companies include ICBC, AVIC, Chervon, Biostime, 4D-Johnson, etc.- Led MBA students to provide consulting projects to companiesIndustry Coverage: TMT(Internet), Healthcare, Consumer

Developed business strategy, market-entry strategy, transformation strategy, e-commerce strategy, portfolio mgmt strategy for clients.Industry coverage: Real-estate, Government, Retail& Entertainment, Healthcare, Energyclients include Disney, Sino ocean, Travel&Tourism company, Morgan Stanley PE, Investing companies etc.

Strategy team, developed general corporate strategy, market entry strategy, investment strategy, M&A strategy, PMI strategy, portfolio mgmt strategy etc. Industry coverage: Insurance, Healthcare, Travel&Tourism, Energy, Government, Banking, Real-estateclients include Allianz, Cosco, HKCTS, Agricultural Bank of China, US-Waste, Tianjin Government etc.