Shaheryar Malik Email & Phone Number

United Kingdom

Branding And Wayfinding

Lead creative direction from concept and pitch to delivery and manage client accounts to drive revenue growth. Manage team covering motion design, graphic design, website development and third-party suppliers. Client relationship building, take briefs, create quotes, and negotiate contracts for new creative projects. Review operations and workflow to streamline processes and ensure project delivery aligned to priorities. Process improvements to establish a highly functional in-house creative team and optimise productivity. Creative lead for high volume of client creative projects including branding, video, animation, and websites.

Built in-house creative team, grew London/New York markets and expanded marketing reach in the US and AU. Led team to deliver creative 360 campaigns in UK, US, AU servicing marketing, product, and new business. Directed copywriters, graphic designers, product and motion designers on brand and promotion creatives. Strategic planning and scheduling for projects on branding, websites, digital marketing, and print media. Used A/B testing to increase conversion rates and lead generation on social, CTV/VOD, and OTT platforms. Introduced new systems thinking and optimised workflows to engage teams and increase productivity. Creative development of print assets for TodayTix’s first physical shop based in Leicester Square, London.

Africa, Asia, Eu

Project managed creative strategies and led art direction for clients ranging from global brands to non-profits. Creative leadership working with clients to drive creative strategies for new products and existing brands. Project managed campaigns from conceptual ideation to completion aligned to budgets and deadlines. Directed photo and video shoots, editing, sound mixing, retouching, and print production for creatives. Translated client’s vision and goals into visual campaigns maintaining brand guidelines across touchpoints. Built relationships with clients to secure new business and managed projects and accounts effectively.

Greater New York City Area

I functioned as the creative force behind the design and implementation of concepts for notable brands such as American Express, Barclays, and Siemens. I directed a team of three copywriters, designers, directors, illustrators, and photographers to produce and oversee campaign executions across all channels.• Successfully collaborated with other teams, culminating in creating and delivering notable projects for IKEA, UPS, and Lenovo.• Led multi-channel campaigns with budgets exceeding 1 million dollars.• Orchestrated and executed million-dollar productions across various platforms.

Teaching Design and Art direction classes to inspire and engage students in creative activities and develop their critical thinking and problem-solving skills. Creating an environment where students can freely express their ideas to conceptualise advertisements by promoting creativity, innovation, and originality while adhering to the curriculum and learning objectives and providing feedback, guidance, and support to students, helping them develop their portfolios for job interviews.

Freelancing From New York City

Created and evolved imprint-level design strategy for authors, editors and designers behind a new book. Developed and strengthened style and usage guides to bring stories and books to life. Introduced project management processes to simplify creative workflows across time zones. Work in a deadline-driven environment with production to adhere to design schedules set by the publisher. Commissioned and managed the creation and delivery of cover and interior artwork.

Greater New York City Area

Liaised with account management teams to determine clients' requirements, timescale and budget for proposed briefs. Managed and received client feedback and proposals from typesetting to graphic design, illustration, photography, print and production. Developed concepts, graphics and layouts, including making decisions about fonts, images, readability and readers' needs. Determined size and arrangement of copy and illustrative material, as well as font style and size. Prepared rough drafts of material based on an agreed brief. Reviewed final layouts, suggested improvements, and supported other designers and teams with creating collateral for pitches. Liaised with external printers or production teams to ensure deadlines were met and the materials were printed or presented to the highest quality.

Greater New York City Area

London, United Kingdom

Worked in various advertising agencies, including VCCP, McCann Erickson, Saatchi & Saatchi, Sapient, Ogilvy, JWT, This is Real Art, BBDO, Dye Holloway Murray, The Economist, Heymarket Media Group,

Pgce

Advertising & Marketing Communications

Education record