Co-Owner
CurrentIn my role as Product Development and Marketing Manager at Sadire, I've driven the creation of thought-provoking collections that challenge societal norms. Over 5 years, I've led the development of lines that blend humor and irony to spark dialogue about mental health, earning recognition from Vogue.com, Rolling Stone, & Oprah.com. Our activations at ComplexCon have amplified our message, attracting endorsements from high-profile figures like Justin Bieber, Hailey Bieber, Joe Jonas, Sophie Turner, Brooklyn Beckham, Elsa Hosk and Madelyn Cline. Through strategic marketing initiatives, I've expanded our reach and solidified Sadire's position as a trailblazer in fashion with a purpose. My passion for storytelling through clothing continues to drive our mission of destigmatizing sadness and promoting empathy, making a meaningful impact in the fashion industry and beyond.