Sr. Customer Insights Manager
Current- Conducted thorough customer journey market studies, utilizing various methodologies to enhance the shopping experience.- Produced detailed reports on market trends and insights establishing long-term goals for market share and sales growth.- Conducted category analysis to align with customer needs and developed a vision for future years alligned with category buyer.- Played a key role in strategic projects within Spain.- Demonstrated understanding of customers, their journey, and competitor insights, advocating for this understanding internally.- Identified opportunities for category growth across sales channels and managed budgets effectively.- Coordinated analysis and insights on category performance, managing multi-project coordination for medium and long-term initiatives.
