Crm Specialist
Current- Build customized customer journeys in marketing cloud through combined expertise in database management and data extensions.- Optimize the use of Salesforce reports and automations to monitor and optimize KPIs.- Responsible for the email platform optimization, acting as the subject matter expert for optimizing all email KPIs including inbox deliverability, data feeds, mobile metrics- Complete technical production and deployment activities including but not limited to automated email campaign set-up, scheduling, testing, data architecture, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns inside SFMC