Demand Generation Specialist
Indianapolis, Indiana, United States
As demand generation specialist, I collaborated with sales and operations teams to optimize the customer experience and maximize lifetime value with automated marketing flows, targeted email marketing and original content.I developed and refined email marketing content and automated campaigns to retain and engage existing customers, potential customers, and strategic partners.I analyzed email and social campaign, website traffic, and SEO ranking performance, and shared learnings and recommendations across teams on a monthly basis.I authored SEO blog and website content that grew organic traffic, and created daily social content that provided value to industry professionals, which increased LinkedIn audience, impressions and engagement.I further created new and overhauled such essential collateral as a pitch deck, proposal, brochure, FAQs, and more to enable sales.Parker Technology is a software and services company that helps parking facilities provide an excellent customer experience, by resolving issues for parking guests when they fail in the face of automated payment kiosks. Parker’s patient, well-informed specialists virtually answer and resolve intercom calls 24/7 and is the only company in the parking industry that can deliver this service with face-to-face, two-way video communication. Putting this personal, human touch back into an automated situation enhances the customer experience, provides metrics to improve operational efficiencies, increases successful payments, and ensures customer service calls are answered.