Shoshana Glass I Maicd Email & Phone Number

Sydney, New South Wales, Australia

Clients:• LongView: Property management / advisory company, pioneering investment and equity products underpinned by A-grade Australian residential property: Provided advisory services for business and organizational planning. • UnifiedAR, interactive print pioneer: Conducted market, competitor, and customer analysis; subsequently designed go-to-market (GTM) plan inclusive of creation of brand identity. • Australian Friends of RAMBAM, 1,000-bed teaching hospital: Drove… Show more Clients:• LongView: Property management / advisory company, pioneering investment and equity products underpinned by A-grade Australian residential property: Provided advisory services for business and organizational planning. • UnifiedAR, interactive print pioneer: Conducted market, competitor, and customer analysis; subsequently designed go-to-market (GTM) plan inclusive of creation of brand identity. • Australian Friends of RAMBAM, 1,000-bed teaching hospital: Drove organizational strategic planning through my facilitation of board workshops.• efex: IT managed services company, specializing in Australian based SMBs: Identified, developed buyer persona archetypes by designing, conducting in-depth interviews (IDIs) with corporate buyers; subsequently synthesized results and codified these into business insights which became the basis of the company’s fund-raising ‘pitch book.’• adMarketplace: PPC start-up, the largest private search (SEM) marketplace, second to Google: Remedied company’s B2B sales pipeline and increased demand generation by redefining sales staff recruitment strategy; empowered sales team with new media math training; optimized work-flow processes through buyer-journey mapping; recommended to the executive board a prioritized focus on building supply-side network and subsequently approved.• Israel365.com, digital news publisher: Pivoted the company from product-centricity to client-centricity; injected, led, and fostered a new team spirit across 10-members, boosting morale, capability, and productivity through the global pandemic. • Power Equipment Professionals Sales Corp, industrial equipment supplier: Tripled sales revenue and client acquisitions over two years by scaling existing B2B networking program across all business divisions and augmenting it with a lead score dashboard. Grew client renewal 30% YOY through creation of a B2B purchase incentive program, and the creation of content for client onboarding, expansion, and loyalty. Show less

Sydney, New South Wales, Australia

One of Australia’s leading private hospitals, providing inpatient and day-patient specialist medical and rehabilitation services, to individuals from all cultural and religious backgrounds on a not-for-profit basis. Provided a recommendation paper pinpointing specific areas of weakness in the Hospital’s overall marketing and branding. Identified specific areas of unrealized leverage in the marketing of outpatient services and provided recommendations to address; identified specific… Show more One of Australia’s leading private hospitals, providing inpatient and day-patient specialist medical and rehabilitation services, to individuals from all cultural and religious backgrounds on a not-for-profit basis. Provided a recommendation paper pinpointing specific areas of weakness in the Hospital’s overall marketing and branding. Identified specific areas of unrealized leverage in the marketing of outpatient services and provided recommendations to address; identified specific areas to overcome chain-link vulnerabilities in the marketing of inpatient services and provided recommendations to address; and identified specific ways in which to boost the Hospital’s brand equity within the normal course of budgeted initiatives – accomplished following a hands-on extensive audit of the Hospital’s marketing and branding operations. Show less

New York, New York, United States

Responsible for designing, overseeing development of integrated comms strategy and channels, for Pfizer’s XELJANZ brand:• Leadership across 20+ person cross-functional go-to-market team.• Analysed 100+ market, advertising impact, and clinical research studies; formulated market insights, resulting in:• Winning industry Gold MMM Relationship Marketing award: developed a sponsored patient advocacy program centred around handpicked volunteer industry “influencers”… Show more Responsible for designing, overseeing development of integrated comms strategy and channels, for Pfizer’s XELJANZ brand:• Leadership across 20+ person cross-functional go-to-market team.• Analysed 100+ market, advertising impact, and clinical research studies; formulated market insights, resulting in:• Winning industry Gold MMM Relationship Marketing award: developed a sponsored patient advocacy program centred around handpicked volunteer industry “influencers”. • Surpassing KPIs: Secured brand awareness category leadership at Year 1; exceeded prescription volume goal by 20% YOY by generating pipeline of online registrants (45% growth) and patients (25% conversion).• Developed positioning and architected the brand’s US$120 Million integrated communications campaign fuelling the creative process across all media: TV, print, online, social, SEO, PPC, website, digital, video, events.• Improved accuracy of channel attribution model by expanding its scope and refining its underpinning calculations. • Designed brand health and performance marketing dashboard in consultation with client. Show less

New York, New York, United States

For client Bank of America, responsible for the bank’s marketing communications across all LOBs:• Successfully poised the bank for upcoming corporate repositioning by attuning media priorities, message content and tonality, to address the bank’s fiscal and PR crisis:• Aligned marketing communications to the bank’s operational refocus on “responsible growth” within a new customer-centric organizational model by creating CX roadmaps to inform the development of new activation and… Show more For client Bank of America, responsible for the bank’s marketing communications across all LOBs:• Successfully poised the bank for upcoming corporate repositioning by attuning media priorities, message content and tonality, to address the bank’s fiscal and PR crisis:• Aligned marketing communications to the bank’s operational refocus on “responsible growth” within a new customer-centric organizational model by creating CX roadmaps to inform the development of new activation and engagement programs that target less-risky customers with enhanced automation.• Rebuilt credibility among shareholders, employees, journalists, and customers by improving customer satisfaction measurement, monitoring, and programs.• Defined content tone based upon composite of environment, social, governance, and marketing goals.• Spearheaded first-ever bank-wide research summit by analysing 105 research studies across the bank’s brand as well as all LOBs: identified knowledge gaps that informed the subsequent year’s research plan and developed insights that informed marketing and communications programs. • Crafted thought leadership POVs by proactively identifying conversations the bank could meaningfully disrupt, including non-bank emerging MarTech threats; bank-bashing journalism; best-in-class customer loyalty. • Provided strategic counsel to the Bank’s C-suite, regarding its brand reputation: synthesized and analysed “earned” media (mined, monitored social networks, conducted qualitative analysis of press coverage) and contrasted against mirror exercise with “paid” media; subsequently authored storytelling POV securing client buy-in. Show less

New York, New York, United States

Responsible for Group operational, staffing, and fiscal leadership, while contributing to the company’s journalistic integrity:• Reengineered the Group’s strategic vision, transforming it from content production, to becoming a full-service digital media partner by expanding into digital services including: microsites, blogs, SEM, SEO, display advertising, video; subsequently codified the Group’s enhanced service offering and supported it with sales enablement tools and sales training… Show more Responsible for Group operational, staffing, and fiscal leadership, while contributing to the company’s journalistic integrity:• Reengineered the Group’s strategic vision, transforming it from content production, to becoming a full-service digital media partner by expanding into digital services including: microsites, blogs, SEM, SEO, display advertising, video; subsequently codified the Group’s enhanced service offering and supported it with sales enablement tools and sales training for the company’s 30-person sales team. • Improved Group profitability: Raised sales revenue per sale by 10-fold, with corresponding margin increase. • Scaled Group’s operational capacity, and efficiency by installing a marketing automation platform with smart content delivery capability (Marketo) with plug-in to the company’s existing CRM platform (SalesForce). • Reskilled, coached and oversaw 20+ marketing executives and content producers. • Generated sales revenue by collaborating with 30-person sales team in co-selling to Equifax, Intuit, Guardian Benefits, Guardian Retirement, Accenture, VantageScore, Bloomberg Tradebook, Bloomberg BNA, PwC, Genpact, Livevol Trading Systems, Verizon Wireless (insurance and financial verticals), McGladrey, ADP.• Conceived pioneering quantitative and qualitative first-party data research products through collaboration with editorial and publishing colleagues and led front-line consultative selling in partnership with sales-team. • Elevated Group to win a seat at the RFP table, subsequently designed and led the RFP process.• Oversaw production for 500 business-to-business client engagements involving executive round-table industry discussions, business events, webinars, websites, blogs, white papers, videos, e-newsletters, infographics, research reports, social media, SEO, sponsored content, display ads.• Won achievement awards: “Top 10” employee, and 2014 MarCom Gold industry award. Show less

New York, New York, United States

Clients:• R/GA Interactive Digital, a digital agency specializing in online, social, PPC: Led RFP and won Ameriprise Financial as agency-of-record (AOR). • Penn Payments Solutions, a credit card processor focused on low credit-risk SMEs: Developed marketing plan winning Board approval. Subsequently implemented.• Allmenus.com, an e-commerce food delivery start-up, acquired by GrubHub: Poised subscription business for acquisition by GrubHub (currently Just Eat Takeaway) by… Show more Clients:• R/GA Interactive Digital, a digital agency specializing in online, social, PPC: Led RFP and won Ameriprise Financial as agency-of-record (AOR). • Penn Payments Solutions, a credit card processor focused on low credit-risk SMEs: Developed marketing plan winning Board approval. Subsequently implemented.• Allmenus.com, an e-commerce food delivery start-up, acquired by GrubHub: Poised subscription business for acquisition by GrubHub (currently Just Eat Takeaway) by developing and implementing a replicable go-to-market (GTM) plan scalable across all local markets; tripled online transactions by redesigning company website with razor-sharp focus on pegging UX to transaction behavior; designed company’s B2B Sales Plan underpinned with clear and measurable targets aligned to high-margin client prospects. • PURE Privilege Underwriters, a high net-worth insurance start-up: Key role in company’s geographic expansion by developing marketing plan resulting in consumer acquisition becoming a turn-key exercise within company-approved fiscal parameters. Show less

Purchase, New York, United States

Group leadership for a department whose mission was to bring unique value-add on a turnkey basis, to its global bank clients including Citigroup, HSBC, Capital One, Bank Santander, without generating hard costs. • Conceived a business insight that become the basis for meeting the Group’s mission: Performed an in-house audit to identify commercially valuable proprietary assets that, when co-mingled with global bank clients’ assets, have the potential to generate synergistic value to the… Show more Group leadership for a department whose mission was to bring unique value-add on a turnkey basis, to its global bank clients including Citigroup, HSBC, Capital One, Bank Santander, without generating hard costs. • Conceived a business insight that become the basis for meeting the Group’s mission: Performed an in-house audit to identify commercially valuable proprietary assets that, when co-mingled with global bank clients’ assets, have the potential to generate synergistic value to the same clients. • Staffed, led, coached 5-person team.• Increased sales profitability by developing a marketing program underpinned by research insights. Partnered with sales team to pitch and beta-test program with Citigroup S.E. Asia. Subsequently adopted as global best-practice. • Innovated and marketed products by spearheading inter-departmental alliances to broker deals with Pizza Hut, Dunkin Donuts, OfficeMax, Mobil, Blockbuster, resulting in the creation of bundled-products unique to the industry. Partnered with sales team to pitch and beta-test with Citigroup, resulting in institutionalization of new products.• Created incremental sales by realigning - based on language / culture – company’s global organization structure to match its clients’. Proposed department reorganization and subsequently approved. • Led marketing discipline in the business pitch that won Saks Fifth Avenue as co-brand credit card partner; subsequently retained – cherrypicked by Saks - for the go-to-market (GTM) launch.• Won 20007 Team Sales Excellence award. Show less

Education record

Member

Sc Johnson School Of Business, Executive Leadership

Six Sigma Black Belt Executive Management

Bachelor Of Business Studies, Marketing Major, Advertising & Economics Sub-Majors, Credit

Education record

Activities and Societies: Senior Prefect Year 11 & Year 12; Young Achievers Australia Award Year 12; Competitive District-Level Swimming.