Shoshana Glass Consulting

Marketing: - C-suite strategic counsel - Operational, staffing & fiscal leadership of existing teams - Team mentorship, training - Got-to-market (GTM) launches - Marketplace SWOT analyses - Competitive assessments - Marketing plan development - Product roadmap strategic design & development - Account-based marketing (ABM) - Stakeholder persona dev - Consumer aquisition, loyalty, retention strategy dev - Consumer avquisition, loyalty, retention program dev - KPI indentification, aligned to business goals - Performance tracking mechanism proposals - Marketing challenge identifucation and work scope documentation - MarTech stack / marketing operations recommendations Market Research: - Research (qual and quant) brief dev - Assessment of existing resaerch (qual and quant) briefs - Qual research script design - Quant research survey design counsel - Deep-dive stakeholder interviews - Secondary research undertakings - Research analyses (qual and quant) Insight Creation: Undertaken following analysis of marketing, research, communications, advertising, and / or CX activities: - Consumer insight investigations (consumer attitudes & behaviours; company & brand positioning; value proposition investigations, ideation sessions) - Consumer segmentation analysis - Client / consumer journey mapping Communications & Advertising: -Paid, owned, earned, and shared media - campaign strategic design and tactical development - Integrated media plan design - digital and offline media - Sales enablement tools, design - Brand house / message map development - Content development (select thought leadership collatorals) - Media attribution measurement dashboard design - Brand health and performance marketing dashboard, design CX: User interface (of websites, microsites) assessments & proposals Biz Dev: - Lead generation program design - Strategic growth assessments & proposal dev - Consultative selling - RFP responses - New Biz pitch