Driving P&L for a category comprising of New Cuffe Parade, Lodha Venezia and the Hyderabad portfolio. Ensuring brand speak is consistent over a period of time, with control over media, message, budgets and timely innovations. Managing a team of 6 whose responsibilities include brand health + numbers + steady state sales.

Brands: DNA, Shoppers Stop, Asian Paints, Cadbury, Ask Me B2B, B2C, Tata Indicom GSM, Orra Jewellery

Brands: Dell, BBC Arabic News Channel, Parachute Coconut Hair Oil.Won new business: The BBC Arabic News Channel; Six TV commercials and corresponding press ads shot across Morocco and Dubai. Launched in March, 2008, across the Gulf, Middle-East and North Africa. Won the Dell Inspiron account.

• Responsibilities: Understanding retail banking customer needs, creating innovative solutions to alter perceptions about careers at call centers. Pitch for new and consolidate existing businesses.• Brands: The State Bank of India, Hutch, 3G (Hutchison Whampoa), Radio Mirchi• Achievements: i) Integral part of a team of 5 that won the SBI account, advertising spends for which were Rs. 40 crores. Won 2 silver Abbys ('Integrated Campaign' and 'Financial Products' categories) 2 Effies ('Big Idea' Award and 'Financial Products' categories) and the ‘Yahoo Big Idea Chair’ Award for the abovementioned campaign. ii) Consolidated and spearheaded the creative output for 3G, winning the Economic Times Pink Slip Award. iii) Launch Radio Mirchi in Mumbai. iv) Nominated for the O&M 'Heroes' Award, an internal felicitation in cognizance of creative work done.

Brands: HDFC Mutual Funds, Water Kingdom, Yellow Pages, Westside, Hit.ii) Won 8 individual silvers and iii) The ‘Ad Agency of the Year’ in the ‘Outdoor’ category at the Advertising Agencies Association of India (AAAI) Awards, 2004.