i) 23 years of experience, the first 7.5 in advertising in a creative capacity and 7.5 in a core marketing function in arguably India's largest RE player. 6+ years as a consultancy and a year with India's largest and fastest-growing branded land developer. ii) Core strengths: include Brand building (managing P&L through the product lifecycle) and Integrated marketing solutions.
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FounderAgency 2017Mumbai, Mh, In -
Business HeadThe House Of Abhinandan Lodha Nov 2023 - PresentMumbai, Maharashtra, India -
FounderAgency 2017 Nov 2017 - Dec 2023Bengaluru, Karnataka, India
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Associate Vice President - MarketingLodha Group Apr 2015 - Oct 2017MumbaiDriving P&L for a category comprising of New Cuffe Parade, Lodha Venezia and the Hyderabad portfolio. Ensuring brand speak is consistent over a period of time, with control over media, message, budgets and timely innovations. Managing a team of 6 whose responsibilities include brand health + numbers + steady state sales. -
General Manager - MarketingLodha Group Apr 2013 - Mar 2015 -
Deputy General ManagerLodha Group Nov 2010 - Apr 2013 -
Associate Vice PresidentTelibrahma May 2010 - Nov 2010 -
Sr. Creative Group HeadContract Advertising Mar 2008 - Jan 2009Brands: DNA, Shoppers Stop, Asian Paints, Cadbury, Ask Me B2B, B2C, Tata Indicom GSM, Orra Jewellery -
Creative ControllerDane Doyle Bernbach, Dubai Jul 2007 - Feb 2008Brands: Dell, BBC Arabic News Channel, Parachute Coconut Hair Oil.Won new business: The BBC Arabic News Channel; Six TV commercials and corresponding press ads shot across Morocco and Dubai. Launched in March, 2008, across the Gulf, Middle-East and North Africa. Won the Dell Inspiron account.
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Creative SupervisorOgilvy & Mather, Mumbai 2005 - 2007• Responsibilities: Understanding retail banking customer needs, creating innovative solutions to alter perceptions about careers at call centers. Pitch for new and consolidate existing businesses.• Brands: The State Bank of India, Hutch, 3G (Hutchison Whampoa), Radio Mirchi• Achievements: i) Integral part of a team of 5 that won the SBI account, advertising spends for which were Rs. 40 crores. Won 2 silver Abbys ('Integrated Campaign' and 'Financial Products' categories) 2 Effies ('Big Idea' Award and 'Financial Products' categories) and the ‘Yahoo Big Idea Chair’ Award for the abovementioned campaign. ii) Consolidated and spearheaded the creative output for 3G, winning the Economic Times Pink Slip Award. iii) Launch Radio Mirchi in Mumbai. iv) Nominated for the O&M 'Heroes' Award, an internal felicitation in cognizance of creative work done.
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Sr CopywriterAmbience Publicis / Publicis India 2002 - 2005Brands: HDFC Mutual Funds, Water Kingdom, Yellow Pages, Westside, Hit.ii) Won 8 individual silvers and iii) The ‘Ad Agency of the Year’ in the ‘Outdoor’ category at the Advertising Agencies Association of India (AAAI) Awards, 2004.
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CopywriterEquus Red Cell 2002 - 2003
Shouvik S. Education Details
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'Marketing' And 'Strategy & Leadership' -
The Indian Institute Of Mass Communication DhenkanalPrint Journalism -
English
Frequently Asked Questions about Shouvik S.
What company does Shouvik S. work for?
Shouvik S. works for Agency 2017
What is Shouvik S.'s role at the current company?
Shouvik S.'s current role is Founder.
What schools did Shouvik S. attend?
Shouvik S. attended Indian School Of Business, The Indian Institute Of Mass Communication Dhenkanal, St. Xavier's College, Harvard Business School Executive Education, Harvard Business School Executive Education.
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