Shraddha Mulky Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Led influencer marketing for D2C health and wellness brands Man Matters & Be Bodywisewww.manmatters.comwww.bebodywise.com

Mumbai, Maharashtra, India

• Marketing - Strategized and facilitated marketing solutions and partnerships in line with client objectives• New Business Development - Worked closely with agency top management. Was an integral part of several client pitches and assisted in successfully onboarding over 30 new clients. • Managed and trained a team of 5 junior associates • Part of the core team responsible for repositioning Dharana at Shillim (Hilton Shillim) from a luxury weekend getaway to a holistic wellness retreat. Facilitated an influencer marketing campaign, resulting in 70,000+ organic social media interactions. Also programmed yoga retreats & holistic wellness expert residencies and facilitated brand/event associations & industry award nominations, thereby creating the right positioning for the client's target audience. • Executed a 2-part multi-city influencer marketing campaign for Satya Paul which garnered 60,000+ interactions, crossing 7M overall impressions on social media platforms • Ideated and facilitated a unique menu collaboration between award-winning French restaurant Slink & Bardot and perfume house Bombay Perfumery. Link - https://www.thehindu.com/life-and-style/food/cocktail-of-notes/article26613030.ece• Facilitated brand associations with FILA, Raymond Khadi, Hopper Beer and Sula Vineyards for Vogue Italia #ScoutingForIndia & LFS Conclave• Managed and executed the following events in adherence with international brand guidelines : - Tommy Hilfiger store launch with Radhika Apte- Tommy Hilfiger new collection launch with Janvi Kapoor - Calvin Klein instore event with Disha Patani KEY CLIENTS: Dharana at Shillim (Hilton Shillim) | PA PA YA | Masala Library By Jiggs Kalra | Slink & Bardot | The Sassy Spoon | The Sassy Tea Spoon | House of Mandarin | Chef Rachel Goenka | Sheppy's Cider | Satya Paul | Vogue Italia #ScoutingForIndia | FAD International | Berleigh | Heel & Buckle London | Dr. Vaidya's

Mumbai Area, India

• Formulation of marketing plans and executing them • Client servicing• Event and brand associations

Mumbai Area, India

• Worked on key hospitality accounts• Assisted in planning an event for Marks & Spencer

Mumbai Area, India

Future Supply Chain (promoted by Future Group) is one of India's largest organised third-party supply chain and logistics company in India. During the course of my internship, I worked under the DGM of Marketing. I also had the privilege of presenting my work to the Managing Director at the end of the internship. My main takeaway from this experience at FSC was the importance of knowledge sharing and thought leadership in B2B Marketing. These are key factors when it comes to instilling credibility and trust in the minds of institutional customers. Below is a summary of the projects executed during my internship : 1. Customer Satisfaction Survey for FSC's Express Logistics service• Liased with clients (i.e. Supply Chain Heads, Logistics managers, other executives of leading FMCG, Electronic, Automobile and Apparel companies) and facilitated a customer satisfaction survey for the Express Logistics Service • Gave my analysis and recommendations for improvement upon completion of the project2. Integrated Marketing Strategy for Future Supply Chain with focus on digital and social media• Documented and analysed the marketing initiatives undertaken by top international as well as competing Indian Logistics and Supply Chain companies such as DHL / Fed Ex/ DB Schenker / Gati / Safexpress etc. This involved comprehensive research on their content, PR, social media, thought leadership and knowledge-sharing initiatives.• Basis the above, I crafted an integrated marketing communication strategy for Future Supply Chain with focus on digital and social media. I also conducted comprehensive research on the blogging and content strategies of international logistics and supply chain companies as a part of this, for implementation in the FSC blog.

Mumbai Area, India

JetPrivilege website launch• Involved in the launch of the new JetPrivilege Private Limited website and setting up of the Content Management System to handle the website content• Comparative analysis presentation of Frequent-flyer programs of British Airways and Cathay Pacific• Comparative analysis presentation of old Jet Airways website and new JetPrivilege UAT site for SEO and digital agencies. Compared the functionalities, user experience, content, user profiling, ease of navigation, unique co-existing pages, error pages and transactional pages. Also highlighted the drawbacks in terms of functionality on the old Jet Airways website.• Attended CMS training session of HP Autonomy Interwoven• Made suggestions for error messages which should appear on the new JPPL website• Content vetting for marketing team to ensure uniformity and user friendliness of the website content

Master Of Business Administration - Mba

Activities and Societies: Events Head - Retail & E-commerce ClubNational Winner - IIM Bangalore Markguru Case Competition (1/3000+ teams).

Bachelor’S Degree, Business Administration And Management, Marketing, Cgpa 3.31/4

• Finalist for national level marketing competition - ‘Marketmania’ (Business Conclave ’15) held by SRCC, Delhi University • Topped.

Hsc, Commerce

Education record

• School House Captain – 10th Grade • Assistant School Captain – 9th Grade • Actively organised and participated in sports and cultural.