Shraddha Mulky Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Led influencer marketing for D2C health and wellness brands Man Matters & Be Bodywisewww.manmatters.comwww.bebodywise.com

Mumbai, Maharashtra, India

• Marketing - Strategized and facilitated marketing solutions and partnerships in line with client objectives
• New Business Development - Worked closely with agency top management. Was an integral part of several client pitches and assisted in successfully onboarding over 30 new clients.
• Managed and trained a team of 5 junior associates
• Part of the core team responsible for repositioning Dharana at Shillim (Hilton Shillim) from a luxury weekend getaway to a holistic wellness retreat. Facilitated an influencer marketing campaign, resulting in 70,000+.
• Executed a 2-part multi-city influencer marketing campaign for Satya Paul which garnered 60,000+ interactions, crossing 7M overall impressions on social media platforms
• Ideated and facilitated a unique menu collaboration between award-winning French restaurant Slink & Bardot and perfume house Bombay Perfumery. Link.

Mumbai Area, India

• Formulation of marketing plans and executing them
• Client servicing
• Event and brand associations

Mumbai Area, India

• Worked on key hospitality accounts
• Assisted in planning an event for Marks & Spencer

Mumbai Area, India

• Future Supply Chain (promoted by Future Group) is one of India's largest organised third-party supply chain and logistics company in India. During the course of my internship, I worked under the DGM of Marketing. I.
• Liased with clients (i.e. Supply Chain Heads, Logistics managers, other executives of leading FMCG, Electronic, Automobile and Apparel companies) and facilitated a customer satisfaction survey for the Express Logistics.
• Gave my analysis and recommendations for improvement upon completion of the project2. Integrated Marketing Strategy for Future Supply Chain with focus on digital and social media
• Documented and analysed the marketing initiatives undertaken by top international as well as competing Indian Logistics and Supply Chain companies such as DHL / Fed Ex/ DB Schenker / Gati / Safexpress etc. This.
• Basis the above, I crafted an integrated marketing communication strategy for Future Supply Chain with focus on digital and social media. I also conducted comprehensive research on the blogging and content strategies.

Mumbai Area, India

• JetPrivilege website launch
• Involved in the launch of the new JetPrivilege Private Limited website and setting up of the Content Management System to handle the website content
• Comparative analysis presentation of Frequent-flyer programs of British Airways and Cathay Pacific
• Comparative analysis presentation of old Jet Airways website and new JetPrivilege UAT site for SEO and digital agencies. Compared the functionalities, user experience, content, user profiling, ease of navigation.
• Attended CMS training session of HP Autonomy Interwoven
• Made suggestions for error messages which should appear on the new JPPL website

Master Of Business Administration - Mba

Activities and Societies: Events Head - Retail & E-commerce ClubNational Winner - IIM Bangalore Markguru Case Competition (1/3000+ teams).

Bachelor’S Degree, Business Administration And Management, Marketing, Cgpa 3.31/4

• Finalist for national level marketing competition - ‘Marketmania’ (Business Conclave ’15) held by SRCC, Delhi University • Topped the.

Hsc, Commerce

Education record

• School House Captain – 10th Grade • Assistant School Captain – 9th Grade • Actively organised and participated in sports and cultural.