Shradha Dhanda Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

•Aligned all online and offline marketing efforts viz social media marketing campaigns, Events, ATL activities, Public Relation, as per marketing funnel which ensured regular footfall of new & loyal customers which generated sales•Managed & created the annual marketing budget effectively which led to ensure maximum ROI, build KPIs for all marketing initiatives which led to tracking performances to deliver expected business results.•Created different pricing strategies which created footfall & sales •Reduced operational cost by 20% through efficient budget planning & allocation, inventory management, to ensure cost-efficacy across all concerned departments.•Reduced in house club event cost by over 40% through effective negotiations with existing vendors, which led to the optimization of marketing budget•Trained sales personal, with products that are being offered along with different offers to reap benefits from sponsors•Introduced targets and KPIs for team members to ensure continuous improvement on performance and 360-degree feedback culture to motivate the team•Developed major segmentation to identify different demographics & aligned marketing activities which created new events as per consumers insight

● Increased ROI by 12 times over a span of 4 years from 2012 to 2016 due to impact from SEM, localization & segmentation of ads, and various other initiatives aimed at increasing the Customer Lifetime Value● Introduced and managed SEM as a source of lead acquisition decreasing the Cost per Lead by 98% over 2012 to 2015● Decreased cost of print spends by 10% with continuous reporting from sales activities, and increased ROI by localization of ads● Established lead qualification process to deliver sales qualified leads increasing sales efficiency by 240%● Created a closed loop sales and marketing funnel with reporting from all sales and marketing activities decreasing overall marketing spends by 84% while increasing sales by 7%● Lead the branding and collaterals for all ATL and BTL activities and introduced market segmentation via industry for higher impact on consumer perception● Managed overall branding from envisaging, planning to execution for Aadhar & Electoral Photo ID Card● Spearheaded the creation and execution of India specific website aimed to deliver targeted content

● Brokered barter agreement between Anticlock Films and Go Air for in-movie branding in exchange for sponsorships● Manage all PR activities for product launches in the lifestyle & entertainment sector - Provogue, Samira Habitats,entertainment clients like The Unforgettable, to deliver maximum reach● Liaise with different channel - newspapers, print media publications, and online publications for various campaigns

Assisted Consumer digital department

Managed media buying for UTV, brokered media sponsorships from Today’s Pen and Amar Ujala Lead project for European Council showcasing Indian ethnic products in FranceManaged and collaborated on various media, creative designing and PR activities

Pg Certification In Digital Marketing & Communication, Digital Marketing & Communication

Post Graduation Certification in Digital Marketing and Communications with Specialization in:- 1. Branding and Communication 2. Social.

Pgp, Marketing & Finance

B.M.M, Advertising