Shravan Kumar Email and Phone Number

• Hands-on experience in Software-as-a-Service (SaaS) based applications such as Contract Lifecyle Management (CLM), Configure Price Quote (CPQ), X-Author Contracts, X-Author Excel, DocuSign, Adobe EchoSign.• Managed Premier Plus Fortune 500 Accounts as their main point of contact post Go live by providing a differentiated support experience and readiness for critical scenarios. • Effectively prioritized and escalated customer issues according to critical situation escalation processes. Well-versed in escalation management with Fortune 500 companies, including working directly with VP level contacts to build relationships and resolve issues as they arise. • Provided operational assistance, workarounds, and resolutions to assigned customers for all Apttus Products (CPQ, CLM, X-Author Contracts/Excel, Billing, Advanced Approvals and Workflows)• Troubleshoot and resolved customer issues by debugging out-of-the-box and customized solutions.• Provided coordination for assigned customer’s support cases including interaction with other internal groups such as Engineering, Product Management, and Professional Services. • Attained knowledge in Salesforce.com customization, configuration, administration, and development of custom applications using Force.com Platform.• Experienced in implementation of Custom Objects, Custom Tabs, Workflow Rules, Role based Page Layouts and Record Types, Approvals, Assignment Rules.• Implemented Security and Sharing rules at Object, Field and Record levels for different users in the organization.• Experience with Apex Classes, Triggers, Batch Classes, Email Services, Controllers, Visualforce pages, Visualforce Components and Lightning Components.• Assisting customers with the software upgrade process including conducting regular case reviews with customers. • Collaborating with Salesforce, Adobe - EchoSign and DocuSign connectors to help customers on their Platform and Contracts eSignature related concerns.

• Gathered business requirements and interacted with Business Users, Designers, Developers, Project Manager, and QA team to get a better understanding of the business processes.• Interacted with the “End-Users” by interviewing them, by preparing appropriate questionnaire to better understand end-user needs and the business process.• Documented user stories and user acceptance criteria for all the user stories using JIRA.• Experience in Salesforce.com Administration, Knowledge Articles, Content/Library, operational analytics, project management, and quality assurance with emphasis on process improvement.

• Day-to-day management of client’s paid search program and work with various departments within 360i, including Account Management, Advanced Analytics & Product Development to drive improvements in the client’s overall business. • Day-to-day management of paid search keyword bids, ad copy, and budgets, as well as function as a main point of contact for the client and internal account teams.• Ensure accurate daily campaign spend rates across multiple account portfolios to ensure pacing to target fiscal quarters. • Responsible for implementation of client requests and tactical changes to the account. Assists the team in planning and forecasting performance based on historical data. • Develop and present weekly performance analysis, quarterly business reviews and other ad hoc analysis/reporting while proactively addressing concerns and recommending next steps.• Manage monthly budgets for special initiatives based on various KPIs including brand awareness, increasing traffic, return on investment. • Owned the MA and IO process and managed relationships between finance team, media team, and account team.

Project 1: - Agile/SCRUM environment, with extensive use of tools such as JIRA and Confluence. - Analyze and optimize websites in detail to identify on-page, off-page issues and perform content maintenance and updates. - Develop SEO strategies, Audit reports based on competitive analysis, keyword research, domain authority & other factors. - Test and Track landing page optimization and other conversion strategies using Google Analytics and Raven tools. - Develop keyword stats, keyword suggestions, search engine rankings and update the content regularly. - Create A/B tests for clients in order to help optimize campaigns.Project 2: - Work closely with Healthcare Professionals, such as physicians and therapists. - Develop SEO campaigns to help facilitate decisions and actions to improve patient’s health and the surgical process. - Conduct website health check reports and advise on current best practice and improvements to existing websites using SEO Tools like Google Analytics, Moz Tools, Raven Tools, Crazy Egg. - Work closely with marketing, content, design, customer service and identify current trends and pattern to ensure consistent services & branding.

- Responsible for maintaining all social media channels on daily basis including weekly & monthly reports to all the teams. - Planned & executed social media campaigns for Facebook, Twitter, LinkedIn, Instagram, Pinterest & Google+ posts, ads, competitions & events. - Raising the profile of each organization & increasing followers and ‘likes’ on FB, Twitter, G+, Instagram, retaining loyal followers and creating new connections.

- Developed SEO strategies and performed various SEO campaigns. - Managed on-site and off-site SEO techniques for all the websites thus advancing front-page organic results. - Website Analytics and SEO improvements by establishing Google Analytics Dashboards to measure website performance and traffic and conduct monthly reporting. - Performed various Link-Building techniques: Directory submission, social bookmarking sites (Digg, Stumbleupon), Blogs, PPT sharing, video sharing, photo sharing, forums, social media marketing, email and mobile marketing. - Managed, maintained and developed social media accounts for businesses in order to improve their overall business online. - Targeted and engaged a diverse range of audiences across multiple digital channels including social media, content, blogging, email, blog commenting.