Shrayashee Dey
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Shrayashee Dey Email & Phone Number

Customer Experience & Strategy I Digital Strategy & Analytics I eCommerce I Campaign Management at Department for Infrastructure and Transport
Location: Adelaide, South Australia, Australia 7 work roles 3 schools
1 work email found @ibm.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Department for Infrastructure and Transport
Role
Customer Experience & Strategy I Digital Strategy & Analytics I eCommerce I Campaign Management
Location
Adelaide, South Australia, Australia
Company size
1291 employees

Who is Shrayashee Dey? Overview

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Quick answer

Shrayashee Dey is listed as Customer Experience & Strategy I Digital Strategy & Analytics I eCommerce I Campaign Management at Department for Infrastructure and Transport, a company with 1291 employees, based in Adelaide, South Australia, Australia. AeroLeads shows a work email signal at ibm.com and a matched LinkedIn profile for Shrayashee Dey.

Shrayashee Dey previously worked as Customer Experience Lead at Department For Infrastructure And Transport and Digital Analytics & Optimisation Lead at Bridgestone Australia Ltd.. Shrayashee Dey holds Master Of Business Administration (M.B.A.), Marketing from Icfai Business School.

Company email context

Email format at Department for Infrastructure and Transport

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{first_initial}{last}@ibm.com
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Profile bio

About Shrayashee Dey

Shrayashee Dey is a Customer Experience & Strategy I Digital Strategy & Analytics I eCommerce I Campaign Management at Department for Infrastructure and Transport. They possess expertise in marketing communications, strategy, marketing, digital marketing, market research and 13 more skills. They is proficient in English. Colleagues describe them as "I worked with Shraya during my time on the IBM account. She is highly accountable and the go-to person for delivering end-to-end marketing campaigns, whether large or small. Shraya has the ability to communicate clearly with all stakeholders and is able to explain complex solutions in a simple, digestible way. I'd highly recommend Shraya to anyone. All the best with your future." and "Shraya has been for some years one of the most experienced digital strategists in the IBM A/NZ team. She was part of the original team in Bangalore servicing IBM, and has covered all areas of digital marketing demand strategy including a solid understanding of the customer journey in the complex world of B2B marketing. With over 8 years experience in the team, she has led new initiatives that have included digital execution of our flagship digital demand generation experiences and has… Show more"

Listed skills include Marketing Communications, Strategy, Marketing, Digital Marketing, and 14 others.

Current workplace

Shrayashee Dey's current company

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Department for Infrastructure and Transport
Department For Infrastructure And Transport
Customer Experience & Strategy I Digital Strategy & Analytics I eCommerce I Campaign Management
adelaide, south australia, australia
Website
dit.sa.gov.au
Employees
1291
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Company profile
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7 roles

Shrayashee Dey work experience

A career timeline built from the work history available for this profile.

Customer Experience Lead

Current
Department For Infrastructure And Transport

Adelaide, South Australia, Australia

Leading development & implementation of CX Strategy and Voice of Customer Strategy for the SA public transport system (Adelaide Metro).

Sep 2021 - Present

Digital Analytics & Optimisation Lead

Bridgestone Australia Ltd.

Adelaide, Australia

  • Analyse & optimise website user experience & content in order to improve conversions and meet sales and marketing objectives.
  • Work closely with the retail marketing team and media agency to analyse, improve effectiveness of various digital media channels, and drive use of data-driven methods for future planning.
  • Manage & support the eCommerce build for Bridgestone Australia & New Zealand using Agile methodology of development: o Define the Display Strategy for product searches on eCommerce platform o Data Analytics strategy.
  • Build ROI dashboard to measure end-to-end monetisation of Bridgestone’s digital landscape.
  • Gather understanding of all systems that integrate with Bridgestone’s retail business and customer data flow to identify improvements in the process.
Jul 2018 - Sep 2021

Digital Campaign Manager, Anz

Ibm

Bangalore, India

- Planning and executing strategic client-centric digital campaigns to meet business objectives and marketing create and assist targets. - Driving increased use of data-driven marketing methods to plan, measure and optimize campaigns. - Work closely with Automation Specialists to design campaign journey and setup in IBM Unica 9.1.- Work with Asia Pacific.

Sep 2016 - Jun 2018

Digital & Paid Media Strategist, Australia/New Zealand

Ibm India Pvt Ltd

Bangalore, India

Develop and implement the digital and social strategy to maximize demand and ensure the highest effectiveness for the Business Unit's digital presence. Responsibilities include:- Working with the Campaign Manager to build end-to-end buyer-centric campaigns as part of the yearly planning process & ensure digital touch points are part of the integrated.

Mar 2015 - Aug 2016

Campaign Execution Lead, Australia/New Zealand

Ibm

Bangalore, India

- Developing and executing multi-channel marketing campaigns to support business strategy, objectives and drive ROI for IBM solutions in ANZ- Integrate the right mix of marketing elements - thought leadership, relationship marketing, communications and digital initiatives to support demand generation - Event management, including trade shows and customer.

Feb 2012 - Mar 2015

Campaign Planner - Global Marketing

Ibm India Pvt. Ltd.

Bangalore, India

- Campaign management: end-to-end campaign planning, demand programs marketing tools management and results analysis- Marketing performance analysis/ pipeline analysis- Manage budgets & agency interactions- Digital campaigns

Apr 2010 - Jan 2012

Marketing Communication, Branding & Research For The Communications Verticals

Satyam Computer Services Ltd.

Bangalore, India

- Plan and execute marketing communication programs for IBD - DC to gather better mindshare in the market- Liaise with Corporate Communications, Sales and Account management teams to strategize and effectively communicate the right message to the right audience at the right time.- Develop marketing collaterals & manage the website of the Communications.

May 2007 - Mar 2010
Team & coworkers

Colleagues at Department for Infrastructure and Transport

Other employees you can reach at dit.sa.gov.au. View company contacts for 1291 employees →

JM Josie Money Josie Money Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View → LB Linda Brown Linda Brown Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View → MT Melissa Tonkin Melissa Tonkin Colleague at Department For Infrastructure And Transport Adelaide, South Australia, Australia, Australia View → KH Karen Henley Karen Henley Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View → SC Sarah Clark Sarah Clark Colleague at Department For Infrastructure And Transport Australia, Australia View → GD Geoff Dodd Geoff Dodd Colleague at Department For Infrastructure And Transport South Australia, Australia, Australia View → WJ Wei Jiang Wei Jiang Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View → KH Kristy How Kristy How Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View → AW Alicia Wheaton Alicia Wheaton Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View → PD Paul Duras Paul Duras Colleague at Department For Infrastructure And Transport Greater Adelaide Area, Australia View →
3 education records

Shrayashee Dey education

Master Of Business Administration (M.B.A.), Marketing

Icfai Business School

High School/Secondary Certificate Programs

Bharatiya Vidya Bhavan
FAQ

Frequently asked questions about Shrayashee Dey

Quick answers generated from the profile data available on this page.

What company does Shrayashee Dey work for?

Shrayashee Dey works for Department for Infrastructure and Transport.

What is Shrayashee Dey's role at Department for Infrastructure and Transport?

Shrayashee Dey is listed as Customer Experience & Strategy I Digital Strategy & Analytics I eCommerce I Campaign Management at Department for Infrastructure and Transport.

What is Shrayashee Dey's email address?

AeroLeads has found 1 work email signal at @ibm.com for Shrayashee Dey at Department for Infrastructure and Transport.

Where is Shrayashee Dey based?

Shrayashee Dey is based in Adelaide, South Australia, Australia while working with Department for Infrastructure and Transport.

What companies has Shrayashee Dey worked for?

Shrayashee Dey has worked for Department For Infrastructure And Transport, Bridgestone Australia Ltd., Ibm, Ibm India Pvt Ltd, and Ibm India Pvt. Ltd..

Who are Shrayashee Dey's colleagues at Department for Infrastructure and Transport?

Shrayashee Dey's colleagues at Department for Infrastructure and Transport include Josie Money, Linda Brown, Melissa Tonkin, Karen Henley, and Sarah Clark.

How can I contact Shrayashee Dey?

You can use AeroLeads to view verified contact signals for Shrayashee Dey at Department for Infrastructure and Transport, including work email, phone, and LinkedIn data when available.

What schools did Shrayashee Dey attend?

Shrayashee Dey holds Master Of Business Administration (M.B.A.), Marketing from Icfai Business School.

What skills is Shrayashee Dey known for?

Shrayashee Dey is listed with skills including Marketing Communications, Strategy, Marketing, Digital Marketing, Market Research, Management, Business Analysis, and Demand Generation.

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