Susan Reilly Email & Phone Number

Washington, District Of Columbia, United States

Work closely with the President & CEO, and the government affairs and policy departments, to develop and implement annual strategic plans for communications that advance understanding and support for Medicare Advantage.Develop and execute BMA’s strategic communications campaigns around the organization's health policy issues for stakeholder audiences.Manage a communications team and outside consultants.Serve as the organization's primary spokesperson with media, communications officials andstakeholders. Build and maintain relationships with members of the media.Manage public media events, including coordinating the President & CEO’sspeaking engagements.Write press statements/releases, op-eds, talking points, blogs, and speeches.Oversee BMA brand reputation and leadership profile, managing the rollout of public-facing materials, including blog posts, policy briefs, research reports, e-newsletters and other communications tools.Play a leading role in planning the BMA annual meeting, including production, agenda, speakers, and paid sponsorship.

Washington, Dc

Developed and managed communication strategies and initiatives that advanced AAM's mission to improve access to safe, quality and effective medicine. Served as a trusted resource and spokesperson for AAM, communicating AAM positions and messaging to journalists and other important stakeholder groups. Cultivated and maintained relationships with key industry journalists. Generated and fielded press calls. Coordinated AAM interviews and crafted and distributed proactive and reactive statements.Developed messaging materials for different platforms, including letters, op-eds, talking points, social media posts, press releases, and media advisories.Created thought leadership opportunities and coordinated media training for AAM senior leadership team.Oversaw the association’s education, advocacy and membership content, including development and dissemination.Produced the association’s All Access podcast.Managed outside communications and public relations counsel.Engaged with and coordinated the activities around the association’s Communications Working Group, comprising communications professionals from member companies.

Washington, Dc

Washington, United States

Provided rapid response support for CHPA and member companies to media inquiries and urgent media situations. Drafted press releases, talking points, social media posts, and other communications materials to advance key messages.Drafted and edited executive communications for CHPA President & CEO (speeches, bylined articles, social media posts, Board Updates and Executive Updates). Supported the Meetings department by drafting promotional social media posts and editing web content. Served as lead producer/editor of CHPA's weekly e-newsletter; gathered content for, designed, edited, and proofread the publication. Managed and coordinated communications and media needs for issue/ingredient-specific task groups, including loperamide and PPI's. Tracked media coverage to identify any rapid response issues, new research, developing stories and/or emerging industry trends. Remained abreast of all aspects of social media, including building follower-network, and monitoring relevant trending stories.

Washington D.C. Metro Area

Managed and implemented PR strategy and tactics for a variety of national child injury prevention campaigns. Analyzed research to determine key messages and target audiences. Wrote and edited communications materials and developed creative assets for corporate funders, Johnson & Johnson Consumer, Inc. and General Motors, including press releases, talking points, social media posts, creative briefs, and blogs. Pitched stories to media on issues such as safe medicine storage and teen driver safety awareness. Monitored media coverage through Cision and reported on analysis.

Washington, Dc

Developed a communications campaign for CVS Pharmacy to enhance its image and market position in the Washington, DC area. Worked with PR firm, Ignition Strategic Communications, to raise the profile of its client, the Ambulatory Surgery Association.

Greater New York City Area

Conducted market research and identified potential U.S. clients for a Paris-based digital photo archive company. Coordinated public relations efforts to raise profile of Photos 12 in target U.S. markets. Generated sales of digital photos to publishers and news organizations. Initiated and managed client relationships and negotiated sales contracts.

Greater New York City Area

Created and implemented the communications strategy for Polo Ralph Lauren's new philanthropy effort -- the Pink Pony Campaign, a cancer awareness-related cause which attracted substantial media attention in publications ranging from The New York Times to Vogue magazine. Managed a major internal communication research project for CVS Pharmacy; oversaw CVS employee focus groups; analyzed research findings; wrote a plan for how the company could improve communication with its employees. Developed competitive positioning strategy for Time Warner Cable on key issues, in particular, its contract negotiations with local television affiliates in three major markets.

Washington D.C. Metro Area

Oversaw corporate and public affairs communications projects -- including brand positioning, news and earnings announcements, media outreach and issue campaigns -- for three key clients. Developed a communications plan to build Cisco Systems' corporate reputation among Washington, DC audiences; wrote and distributed a monthly newsletter and implemented other tactics. Wrote a comprehensive crisis communications playbook for Olsten Corporation, a company faced with three U.S. government investigations of its health care services operation.

Washington D.C. Metro Area

Managed public relations work with member HMO's; wrote biweekly reports on association news, legislative and media activity; devised and implemented tactics for crisis communication situations. Prepared spokespeople for media interviews; briefed reporters and producers from television networks, major daily newspapers and trade publications to help shape stories.

Washington D.C. Metro Area

Executed day-to-day media relations and communications projects for clients on issues such as health care reform and international trade relations. Developed public relations strategies and wrote press releases, media advisories and talking points.