Shreya Sethu Email & Phone Number

Coventry, Gb

Investigate potential credit card fraud cases by analyzing account history, payment, and transaction patterns to identify suspicious activities.Contact customers and merchants, including those from key clients such as Nationwide, Lloyd’s Corporate, and Deutsche Bank, to gather additional information and verify the legitimacy of charges.Handle sensitive interactions with vulnerable customers, ensuring they feel supported and informed throughout the fraud investigation process.Respond to over 25 account inquiries per hour, providing scripted responses to alerts generated by fraud detection systems for multiple clients.Assist in completing lost or stolen reports, including blocking and transferring compromised accounts to prevent further losses.Facilitate the process of credit card replacement and manage the shipping of materials to customers.Developed foundational skills in identifying fraudulent activities through intensive training, policy research, and collaboration with experienced fraud analysts.Managed disputes and chargebacks, including scam referrals, ensuring all cases were handled with accuracy and efficiency.Trained to handle sensitive interactions with vulnerable customers, ensuring they felt supported and informed throughout the fraud investigation process.Demonstrated resilience and confidence in managing challenging conversations, with a focus on customer well-being and positive outcomes.

Coventry, England, United Kingdom

As a marketing consultant specializing in life science grouping, my role involved crafting digital marketing strategies tailored to the pharmaceutical industry. I developed comprehensive marketing communication plans to enhance awareness of our life science group's services and products. By leveraging digital channels such as social media, email campaigns, and content creation, I drove targeted engagement and continuously analyzed metrics to refine our approach. I collaborated with cross-functional teams to ensure alignment with business goals and adherence to regulatory standards within the pharmaceutical sector.

Coventry, England, United Kingdom

Spearheaded digital marketing initiatives for CarryBags UK, a leading retailer specializing in delivery of fashion luxury brands.Collaborated with the marketing team to conceptualize and execute digital marketing campaigns across various platforms, including social media, email marketing, and search engine marketing (SEM).Conducted market research and competitor analysis to identify key trends and opportunities with its competitors like Reflaunt, Sojo and The Seam, informing strategic decision-making and campaign planning.Developed and executed content marketing strategies to enhance brand visibility and engagement, including creating blog posts, email newsletters, and social media content.Managed social media accounts and online communities, implementing engagement tactics and monitoring performance metrics to optimize content reach and audience interaction.Assisted in the optimization of CarryBags UK's website for search engines (SEO) and user experience (UX), contributing to increased organic traffic and conversion rates.Generated regular reports and analysed key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts and identify areas for improvement.Contributed creative ideas and concepts for digital marketing campaigns and initiatives to enhance CarryBags UK's online presence and drive customer acquisition and retention.

Coventry, England, United Kingdom

United Kingdom

Conducted thought-leadership campaigns and analytical surveys on competitor analysis and market research on Gen Z-focused social media platforms.Developed innovative content strategies, influencer collaborations, and community engagement initiatives. Implemented data-driven social media strategies, showcasing analytical skills and strategic thinking.

Mumbai Metropolitan Region

Co-founded Essen Printers, a family-owned printing press business, recently integrating digital marketing strategies alongside traditional marketing efforts.Spearheaded the implementation of comprehensive digital marketing strategies, complementing traditional marketing approaches, to increase brand visibility and attract new clients.Managed day-to-day operations, overseeing production processes, inventory management, and timely delivery of printed materials to clients while also focusing on transitioning to a digital-first marketing approach.Established and nurtured strong client relationships, understanding their evolving printing needs, and providing tailored solutions through both traditional and digital marketing channels.Specialized in printing prospectuses, magazines, brochures, and other marketing materials, utilizing innovative printing techniques and technologies to maintain high-quality standards.Led a team of 50 employees, providing leadership, guidance, and training to adapt to the evolving digital marketing landscape while maintaining excellence in traditional printing practices

Mumbai Metropolitan Region

Developed and implemented digital marketing strategies to increase website traffic and conversions.Created email campaigns using Zoho CRM, defining target audiences and objectives for website revamps.Conducted keyword research and implemented SEO techniques to improve organic search rankings.Executed social media marketing campaigns on Facebook, Twitter, and Instagram, resulting in a 3% increase in followers and engagement.Managed email marketing campaigns, leading to a 4% increase in open and click-through rates.Monitored web analytics using Google Analytics to track and analyse website performance and made data-driven recommendations.Collaborated with cross-functional teams to ensure cohesive digital marketing campaigns.Closed deals which included partnership with Swiggy, Zomato, etc.

Mumbai Bkc

Managed the NRI book and drove NRI business in India for both old and new clients.Analysed MIS reports to identify bottlenecks and provided solutions to enhance operational efficiency.Identified opportunities for improvement and targeted them to enhance Total Relationship Value (TRV).Liaised with zonal heads to ensure various parameters such as inflow, outflow, book size, remittance, rejections, etc., met targets and performance aligned with the Indian average.Handled Mumbai zone calls with customers if escalated.

Mumbai, Maharashtra, India

Mumbai Metropolitan Region

Assisted in developing and executing digital marketing campaigns for various clients.Conducted market research and competitor analysis to identify target audiences and key marketing opportunities.Managed social media accounts and created engaging content.Monitored and reported on campaign performance, providing insights for optimization.Assisted in optimizing websites for search engines and improving organic search rankings

Mumbai, Maharashtra, India

Assisted in managing social media accounts and creating captivating content.Conducted market research and competitor analysis to inform campaign strategies.Monitored campaign performance and provided recommendations for improvement.

Mumbai, Maharashtra, India

Assisted in promotional campaigns and engaged with customers to promote products/services at 1MG.Contributed to market research and analysis, collaborating with team members to achieve sales targets during the internship period from Mar 2020 to May 2020.

Mumbai Metropolitan Region

Taught underprivileged children, providing educational support and mentorship.Conducted workshops to empower women with knowledge about menstrual hygiene.Educated women about menstrual pads, addressing issues of awareness and access.Focused on breaking menstrual hygiene stigma and promoting women's health.Collaborated with a dedicated team to create a nurturing learning environment.Worked towards providing accurate information to empower women with health choices.Engaged in teamwork and coordination with fellow volunteers and staff members.Experienced personal growth through empathy, compassion, and a deeper understanding of social challenges.Reinforced belief in the transformative power of education and knowledge.

Master'S Degree, Digital Marketing Management

Master Of Business Administration - Mba, Marketing

Activities and Societies: Coordinator of external events