Shrutee Samal Email & Phone Number

With nearly 9+ years of experience as an Email Campaign Management Specialist, I have managed the complete Email marketing campaigns life cycle processes. My responsibility in the industry includes coding through HTML & CSS, data monitoring, testing for B2C (business to consumer) or B2B (business to business) integrated marketing AD-HOC campaigns.Worked on SFMC and Multiple ESPs like - MoEngage/Mailmodo/Mailchimp/Epsilon HarmonyIn addition to my experience, my primary role includes:*Development of campaign via HTML & manage technology asset(s) globally to promote a product or service. *Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business. *Purge non-deliverable email addresses and opt-outs.*Include persuasive 'call-to-actions' in advertisements and promotions.*Ensure messages are sent in proper form & template, develop a personalization strategy.*Maintain regular measurement of the ROI of campaigns.*Ensure cross-email client experience through rendering tests on major email platforms (Hotmail, Yahoo!, Gmail, AOL, Outlook) on multiple browsers and operating systems for both desktop and mobile devices.*Manage execution of A/B testing email campaigns.*Communicate with the customer related to email revisions and other production topics.