Shruthi Parthasarathy Email & Phone Number

Melbourne, Victoria, Australia

As a Digi Ops Campaign Project Manager my everyday BAU work involves but doesn't end with:• Plan and execute customer journey by taking ownership of all campaign activity with the email platform, Web and App offer management system. • End to end project management of trigger based complex initiatives. Such as API trigger transactional emails• End to end operational campaign management.• Ensure all personalisation and dynamic elements are executed and tested.• Data Analysis and testing.• Campaign Strategy: targeting segments and creative variations within campaigns. • Scope and manage requirements with different stakeholders including partners such as Coles, Kmart, Target, Bunnings, Apple, Disney etc• High stakeholder and process management. • Set up offers and manage end to end testing of the campaign.• Look for continuous improvements from a process and design perspective, execute test and learn strategies and analyse results.• Provide quality check and assurance on all offer and data inputs.

Australia

I leverage cutting-edge digital technologies and techniques to deliver and measure the effectiveness of marketing programs; while taking ownership to help drive marketing projects of a multi-million-dollar business that is growing rapidly and is a world leader in its field.Focused on navigating mid-market and partner landscapes and building marketing programs. I’m responsible for driving marketing projects for the APAC region that will make a measurable impact on mid-market and partner-generated pipelines.

Australia

Under the umbrella of PMO, I serve as a key conduit between the Product, Learning & Development, Finance, and Sales Teams to ensure Digital Marketing Consultants are equipped with the necessary industry and product knowledge to perform their role effectively. As a part of my role, I take on the task of managing the entire Campaign Go-Live process, pipeline management, budget forecasting, and projects to work with relevant global teams/ leaders to ensure they are completed. My expertise in all internal workflows, tools such as Power BI / MS project, JIRA and systems helps enable our projects and sales teams to perform their responsibilities effectively. I function as a knowledge source and technical go-to within the organization, supporting our sales directors to ensure each team member understands and utilizes our processes, systems, tools and resources to deliver quality solutions to our clients. In addition, I work closely with our sales teams to provide in-depth technical knowledge (training sessions) across our entire product range (Software & Digital Marketing).

Wags N Purr is a place for premium, affordable, quirky and essential products for your pets, you and for your home. Our priority is to provide quality products for your furbabies and you at an affordable price. We don't sell anything that we wouldn't give to our pets or use at home!As a Digital Entrepreneur, I implement creative sales and communication strategies through social media and website content. Project management of digital channels involves SEO best practices and storytelling skills, complex customer journey planning. I am a successful brand manager with EDM management skills and I build a complete end to end marketing campaigns including Paid i.e, Google Ads, Facebook Ads, and email marketing through MailChimp. Apart from this, I plan sales creatives, sales funnels, landing pages and actively manage client expectations and sales enquiries. Identify ways to improve customer engagement/experience. Through Market research and analysis I focus on collecting powerful insights that help run successful campaigns. My research and number crunching tools include but not limited to Goggle Analytics, Google trends and google console, Moz, keyword planner, facebook pixel etc.

Melbourne, Australia

Melbourne, Australia

In my role, I assist organisations leverage the value of location intelligence via Pitney Bowes’ solutions. I consult with my clients to uncover the best solution that will fit within their business and/or project enabling them to better analyse their data in a spatial environment. I speak with clients in detail to further understand their organisational limitations and how Pitney Bowes can provide them with the most suitable spatial solution. I partner with solution specialists and architects to customise particular solutions which can allow these organisations to visualise the relationship between their customer data and geography. My consulting experience, business insight attributes and ability to solve customer problems allows me to foster positive change and direction for organisations.

Brisbane, Australia

EY Asian Century Growth Initiative:Key Skill: Research and Strategy Planning: Through this work integrated learning opportunity at EY I was invloved in conducting business analysis, identify an opportunity or problem and propose and pitch a strategy for success in the Asia-Pacific region for EY's real time client Flight Centre. As team player I actively participated in developing a general understanding of the offerings of the Flight Centre products furthermore in developing a strategic plan along with service modules for new market penetration and existing market up scaling. Through the course of the program we made use of Design Thinking Principles to deliver value through research, strategy development, prototyping and testing the viability of our solutions and recommendations with the help of a properly drafted business proposal.

United States

• Projects of Marketo: Landing Page creation, Data Analysis for Email Campaigns and Budget maintenance with excellent Excel and MS office skills.• Setting up and sending emails and EDM campaigns.• SalesForce Marketing & HubSpot Data Management: Maintaining the Lead Database. This involved Prospects and Customer Accounts. Email marketing through Salesforce Marketing Cloud.• Events: Updating and summarizing Marketing Event information for RSM’s and BDM’s. Plan and run virtual events and webinars for ASEAN, India and ANZ. • Market Research. Competitor analysis. Qualifying leads, bids and tender coordination. Creation and maintenance of Reports with the help of basic SQL skills. • Maintained Grid Pages and maintaining the website, landing pages with HTML.• Social Media Management and Internal newsletters: content development, SEM, social, search and paid Ad campaigns, active social posting and providing a satisfactory and excellent customer experience.• Worked on Book Briefings for manufacturing, retail and logistics service provider companies and reporting systems.

• Assisted event coordination: setting up trade show and exhibition stalls • Assisted in outsourcing sound systems to various events• Post Sales Customer Service: problem solving, providing clients with product information• Business Development through cold calling for appointment setting• General front office operations including answering phones• Client bookings and enquiries• Customer experience management• Virtual event management

Master Of Business Advanced, International Marketing

Masters Of Advanced Digital Marketing, Digital Marketing Operations

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Activities and Societies: volunteered in debate competitions . volunteered in various co curricular activities . earned bronze award.

Secondary School, (High School)

Activities and Societies: awarded best speaker in inter state competition .