Shruti K. Email & Phone Number

India

• Review, analyze and provide appropriate solutions as per project requirements.• Co-ordinate and liaison with all internal stakeholders like technical support, finance, marketing, sales etc. to provide relevant and customized solutions to the client.• Completion of cost forecast tools, customized solutions, technical clarifications, and pricing in line with tender deadlines.Liaison with specifiers and influencers namely lighting consultants resulting in approvals of the entire range of products with them.• Channelize focus in establishing new products with specifiers, influencers, and large customers across all segments.Effectively work on Salesforce CRM to generate reports and objectively track project outcomes.Organize local promotional activities like participation in exhibitions, seminars and arranging specifiers-influencer meets, in-house webinars, lunch & learn activities, experience center visits, factory visits etc.• Provide training to the new joiners/ freshers in specifier-influencer firms.Identify and meet new projects across India enabling enquiry generation facilitating all IndiaSales teams.

India

Roles & Responsibilities :1) Key account management of 60 accounts, generating topline of INR 60Mn. Managed a team of 5 members achieving 25% increase in accounts. Major accounts included Haldiram (Delhi NCR), Crown Plaza (Okhla), Taj Mansingh (Delhi), Heineken Plant, Samsung (pan India), Honeywell, TATA housing, Amazon, M3M, IBIS Hotels, SONY, TCS Noida, Maruti Nexa, DPS Noida, PWC, Adidas2) Executed Joint Business Plans aligning customer needs and business objectives to drive profitable growth across key accounts3) Designed and executed value proposition offerings of products for influencers such as Architects, Project Management Consultancies4) Ensured compliances to deliver desired service levels and customer satisfaction with respect to commercials, TOT, sales planning and review meetings with Top Management5) Worked with marketing team to get real-time insights into consumer behavior & competition to plan sales strategies6) Executed Consultative Selling approach focusing on cross-selling & up-selling to the clients

Aerocity

End-to-end handling of the sales process, creating a database of clients, price negotiations, relationship building to converting sales, on-boarding customers, resolving customer issues and ensuring customer happiness and retention after the sale has been completed.• Responsible for primary & secondary sales targets, team management, inventory management, distributor management.• Designing and driving schemes and consumer promotions for developing and increasing category share in the Trade channels at dealer level.• Drove business volumes by understanding consumer preferences and creating marketing strategies in the sales promotion plan.• Proactively conducted opportunity analysis by keeping abreast of market trends/competitor moves to achieve market-share metrics.• Engaged in understanding opportunities to explore business avenues with BTL activities like direct mails, factory visits, lunch and learn activities which helped enhance brand loyalty and brand recall.• Instrumental in organizing an architect meet in Delhi leading to upscaling of client base by 35%.• Improving business and client relation by regular interaction and cordial follow ups with top 60 Architects, Builders and Contractors of Delhi to maintain a definitive ROI.• Networking across levels to increase the work flow efficiency and build a strong backbone for unexpected contingencies.

Delhi, India

Gurgaon, India

Gurgaon, India

Gurgaon, Haryana, India

Gurgaon, India

Master Of Business Administration, Marketing/Marketing Management, General

Bachelor Of Applied Science - Basc, Hospitality Administration/Management