Strategy, research, and data-driven insights excite me. Storytelling through complex datasets is my forte. An experienced Brand Research professional with a demonstrated history of working in various research disciplines including Market Research, Content Research and PR Measurement. I strongly believe in the art of data-driven storytelling and how data-driven analysis when put in perspective influences business outcomes.With a rich experience of 18+ years in client relationship management, process development, and business development, my professional journey has helped me develop a strong understanding of client psychology that helps me deliver customized solutions aligned with the organization’s business objectives. I have handled teams across hierarchies and am a keen observer of human behavior. Dance, music & travel make me happy. “Without data you’re just another person with an opinion.” - Edwards Deming, Statistician