Shruti Bhatia Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

India

Gurgaon, Haryana

Land SMB Microsoft Transformation while leading & inspiring the team on strategic growth engines towards operational excellence & accelerated cloud growth across solution areas- Modern Work, Azure & Dynamics. Stakeholder management across teams/ functions such as Finance, HR, Marketing, Partner Ecosystem & Operations to ensure right alignment towards Small & Mid Market P&L Performance. Sales & Marketing Leadership role responsible for driving partnerships, vertically aligned business development initiatives, ensuring geographic expansion while going deep with a mission to contribute ~70% of total SMB business through Top Unmanaged. Land the organic & inorganic growth in the ‘Top Unmanaged’ Sub Segment within SMB India in pursuit of driving deeper multi cloud adoption & penetration in the Top SMB- the Top of the SMB Pyramid in India. Additionally responsible for running the Modern Workplace Solution Business across SMB as we drive cloud adoption through our M365 product & solution line addressing the growing need of Small & medium businesses towards enhanced collaboration & security solutions. Responsible for ecosystem development, new growth strategies through channel led sales, marketing & scalable initiatives across country as we transform the way SMBs do business in India. This requires driving strategic alliances with partners, designing, conceptualizing strategies towards customer acquisition, land compete initiatives and spearheading scalable, high coverage programs while managing v-teams, both locally and globally.

India

- Lead the GTM strategy for the partner ecosystem in partnership with Business Group and Solution Technology Unit Teams across all 4 partner types- Managed Service, ISV, Channel Development, System Integrator Partners for one of the largest Microsoft Cloud Solution Areas- Ensure effective market development, visibility and share capture across segments- enterprise, public sector, Small, Medium & Corporate, through effective partner engagement model - Address compete ecosystem across marketing, brand build initiatives, sales & channel strategy. Stay ahead proactively/ or counter the compete plan to ensure increased customer SOW and market share - Create, own & roll marketing plan across media, communication, digital, channel & end user programs, jointly with key partners & internal stakeholders. Ensure market demand creation, enablement, readiness, incentives and channel programs in the partner ecosystem to keep the partner lever profitable and invested - Own the partner health across capacity, competency & solution map for the Solution Area, in partnership with Build With, Sell With group within OCP & external teams such as Solution Area Business Group - Ensure tight integration with Corporate team; explore optimized impact through replicable GTM initiatives

India

Vertical focus on Education, Healthcare, Cooperaives & Government- Invested ~70% of resources in Education marketing; covering both HED & K12, across country- Revamped the partner ecosystem to ensure optimized coverage for K12, HED audience base- Conceptualized and rolled out marque offerings for each HED & K12; launched as ‘EduCloud’ & ‘MASP’ (Microsoft Aspire School Program); specifically designed for Indian Education market given the uniqueness & nuances and IT adoption levels for addressable education base- scale motion to ensure education potential is harnessed across state & private boards- Ensured all levers fired across Partner readiness, resource skilling, incentives & joint demand generation to End User market development and effective nurture journey through effective digital & offline marketing mix - Owned and rolled out marketing levers across Digital media plan (owned, earned & paid), internal team readiness through ‘Pitch Perfect’; channel recruitment drive (AEP program); enablement, and incentive programs through SPIFF and joint market development with hero partners/ ISVs to leverage government mandates such as cashless fee etc- Ensured strong inroads and foothold through Education Body associations & engagements, leveraging state mandates and association body charter. Built alliances with publication and content houses to make the value proposition strong and build for an easy, seamless adoption scenario for group education institutes- Rolled out upsell/ cross sell motion to set up education technology labs pitching the unique power of the MS Stack covering Azure, Certification, Dynamics CRM, Xbox based education content, and ofcourse O365 on Windows OS

Gurgaon, India

Gurgaon, India

Manage the Alliance for Hewlett Packard & the Business Consulting Partners including Accenture, KPMG, PWC, Cap Gemini

Strategise, execute & manage oll Online marketing initiatives across all Business Units

Plan & roll marketing programs targetted at the SMB & Commercial segment. Horizontal function across all Business Units/ Product Categories with clear focus on Lead Gen Program with max roi.

Track & size the Indian Software/ Services Industry

OEM Manager- Microsoft SMB Channel Program- Build relationship & increase the revenue & attach through the MS channel community