Shruti Bhatia Email and Phone Number
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23+ year career with leading global brands like Microsoft, Oracle & Hewlett Packard, across Segment P&L Growth & Performance Strategy, Operational Excellence across Sales & Business Health metrics, Audience/ Product Marketing, Channel Ecosystem Sales Operations & Partner Go-to-Market, Alliance Management & Sales; expertise across P&L Management, Business Unit/ Segment Operational Efficiency, Sales, Innovative Marketing & Revenue Impact.Key AchievementsAs a Sales & Marketing LeaderManaged P&L while driving customer acquisition, ensuring high revenue growth while maintaining performance across functional teams. Launched products, managed product lines and promotion strategy, driven high-value initiatives, designed impactful Segment (across enterprise, PS & SMB) & partner initiatives, set up large revenue generating engines, pioneered digital marketing initiatives and grew sales revenue for both products, solutions & services while maximizing ROIAs an Alliance LeaderEstablished robust relationships with strategic business partners such as Big 5 Consultants, Oracle, HP, led on collaborative initiatives, consistently grown partnership business & impact, developed greenfield opportunities, delivered profitable and sustainable businesses while enhancing joint customer & partner satisfactionAs a Strategic & Operational Excellence LeadLead on strategic initiatives that deliver on revenue & share aspire, led direct & extended team on business growth/ disruption. Adept at landing early alignment at both strategic & execution level with clear focus on delivering aspirational targets through risk mitigation plans if any potential downsides while building on opportunities across products (solutions, services & devices)Specialties: Sharp business acumen with deep strategic insights combined with execution experience that ensures seamless translation into desired outcomes Collaborative & flexible allowing to adapt to people, circumstances and deliver with ease under ambiguous & high growth business environments High degree of accountability, commitment to deliver with integrity, combined with leadership skills that ensures positive energy in the team, resulting in high performance Deeply invested and passionate about creating growth led environments, high on collaborative, inclusive & diverse mindsets to ensure top quality contribution & outcomes. Invested in mentoring & coaching diverse talent towards creating respectful work ethic across multi-functional teams while keeping ‘impact’ both at organization level & beyond at the core.
Microsoft
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Asia Ai Workforce Business Go-To-Market Leader: Asean | Greater China Region | India And South AsiaMicrosoftGurugram, Hr, In -
Country Manager, Modern Work & Surface, India & South Asia @MicrosoftMicrosoft Sep 2023 - PresentGurugram, Haryana, India -
Chief Of Staff & Strategy LeadMicrosoft Aug 2022 - Oct 2023 -
Chief Of Staff & Transformation Lead, Microsoft IndiaMicrosoft Aug 2021 - Jan 2023India -
Director, Sales Strategy & Transformation, Small & Mid MarketMicrosoft Aug 2019 - Aug 2021Gurgaon, HaryanaLand SMB Microsoft Transformation while leading & inspiring the team on strategic growth engines towards operational excellence & accelerated cloud growth across solution areas- Modern Work, Azure & Dynamics. Stakeholder management across teams/ functions such as Finance, HR, Marketing, Partner Ecosystem & Operations to ensure right alignment towards Small & Mid Market P&L Performance. Sales & Marketing Leadership role responsible for driving partnerships, vertically aligned business development initiatives, ensuring geographic expansion while going deep with a mission to contribute ~70% of total SMB business through Top Unmanaged. Land the organic & inorganic growth in the ‘Top Unmanaged’ Sub Segment within SMB India in pursuit of driving deeper multi cloud adoption & penetration in the Top SMB- the Top of the SMB Pyramid in India. Additionally responsible for running the Modern Workplace Solution Business across SMB as we drive cloud adoption through our M365 product & solution line addressing the growing need of Small & medium businesses towards enhanced collaboration & security solutions. Responsible for ecosystem development, new growth strategies through channel led sales, marketing & scalable initiatives across country as we transform the way SMBs do business in India. This requires driving strategic alliances with partners, designing, conceptualizing strategies towards customer acquisition, land compete initiatives and spearheading scalable, high coverage programs while managing v-teams, both locally and globally. -
Director, Partner Strategy & Marketing, Modern Workplace BuisnessMicrosoft Jul 2018 - Aug 2019India- Lead the GTM strategy for the partner ecosystem in partnership with Business Group and Solution Technology Unit Teams across all 4 partner types- Managed Service, ISV, Channel Development, System Integrator Partners for one of the largest Microsoft Cloud Solution Areas- Ensure effective market development, visibility and share capture across segments- enterprise, public sector, Small, Medium & Corporate, through effective partner engagement model - Address compete ecosystem across marketing, brand build initiatives, sales & channel strategy. Stay ahead proactively/ or counter the compete plan to ensure increased customer SOW and market share - Create, own & roll marketing plan across media, communication, digital, channel & end user programs, jointly with key partners & internal stakeholders. Ensure market demand creation, enablement, readiness, incentives and channel programs in the partner ecosystem to keep the partner lever profitable and invested - Own the partner health across capacity, competency & solution map for the Solution Area, in partnership with Build With, Sell With group within OCP & external teams such as Solution Area Business Group - Ensure tight integration with Corporate team; explore optimized impact through replicable GTM initiatives -
Director, Partner Strategy & Marketing, Business ApplicationsMicrosoft Jul 2017 - Jun 2018India -
Director Marketing, Small & Medium Business- Education, Healthcare, Non ProfitMicrosoft Oct 2015 - Jul 2017Vertical focus on Education, Healthcare, Cooperaives & Government- Invested ~70% of resources in Education marketing; covering both HED & K12, across country- Revamped the partner ecosystem to ensure optimized coverage for K12, HED audience base- Conceptualized and rolled out marque offerings for each HED & K12; launched as ‘EduCloud’ & ‘MASP’ (Microsoft Aspire School Program); specifically designed for Indian Education market given the uniqueness & nuances and IT adoption levels for addressable education base- scale motion to ensure education potential is harnessed across state & private boards- Ensured all levers fired across Partner readiness, resource skilling, incentives & joint demand generation to End User market development and effective nurture journey through effective digital & offline marketing mix - Owned and rolled out marketing levers across Digital media plan (owned, earned & paid), internal team readiness through ‘Pitch Perfect’; channel recruitment drive (AEP program); enablement, and incentive programs through SPIFF and joint market development with hero partners/ ISVs to leverage government mandates such as cashless fee etc- Ensured strong inroads and foothold through Education Body associations & engagements, leveraging state mandates and association body charter. Built alliances with publication and content houses to make the value proposition strong and build for an easy, seamless adoption scenario for group education institutes- Rolled out upsell/ cross sell motion to set up education technology labs pitching the unique power of the MS Stack covering Azure, Certification, Dynamics CRM, Xbox based education content, and ofcourse O365 on Windows OS -
Director, Oem Marketing & Breadth StrategyMicrosoft Apr 2013 - Oct 2015Gurgaon, India -
Business Planning & Strategy; Key Account Lead & Business DevelopmentMicrosoft Corporation Oct 2010 - Apr 2013Gurgaon, India -
Key Partner DirectorOracle Corporation May 2010 - Nov 2010Manage the Alliance for Hewlett Packard & the Business Consulting Partners including Accenture, KPMG, PWC, Cap Gemini -
Strategic Alliance ManagerHewlett Packard Enterprise Jul 2008 - Jul 2010 -
Country Manager- Digital MarketingHewlett Packard Enterprise Oct 2006 - Jun 2008Strategise, execute & manage oll Online marketing initiatives across all Business Units -
Pragram Manager- Smb & CommercialHewlett-Packard Apr 2005 - Oct 2006Plan & roll marketing programs targetted at the SMB & Commercial segment. Horizontal function across all Business Units/ Product Categories with clear focus on Lead Gen Program with max roi. -
Marketing Program Manager- HedMicrosoft Jul 2004 - Mar 2005 -
Sales Manager- UnitMax New York Life Insurance Co. Limited( Head Office , Gurgaon)) Nov 2002 - Jun 2004 -
Market Research & Intelligence- Sr. AnalystTata Infotech Oct 2001 - Oct 2002
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Analyst- Software & ServicesIdc India 1999 - 2001Track & size the Indian Software/ Services Industry -
Oem Relationship ManagerPublicis Groupe Jan 1998 - Dec 1999OEM Manager- Microsoft SMB Channel Program- Build relationship & increase the revenue & attach through the MS channel community
Shruti Bhatia Skills
Frequently Asked Questions about Shruti Bhatia
What company does Shruti Bhatia work for?
Shruti Bhatia works for Microsoft
What is Shruti Bhatia's role at the current company?
Shruti Bhatia's current role is Asia AI Workforce Business Go-to-Market Leader: ASEAN | Greater China Region | India and South Asia.
What is Shruti Bhatia's email address?
Shruti Bhatia's email address is sh****@****hoo.com
What are some of Shruti Bhatia's interests?
Shruti Bhatia has interest in Environment, Education, Children, Health.
What skills is Shruti Bhatia known for?
Shruti Bhatia has skills like Strategy, Business Development, Lead Generation, Team Management, Business Alliances, Market Research, Business Strategy, Marketing, Channel, Segmentation, Crm, Channel Partners.
Who are Shruti Bhatia's colleagues?
Shruti Bhatia's colleagues are Mckenna Robinson, Sarah U., Melissa I., Paulina Madruñero, Balloon And Decor, Rabee Hamad, Sarat Chandra Subramaniam.
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Shruti Bhatia
Product Strategist & Data Maestro | Transforming Fintech Through Innovative Product ManagementMumbai -
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Shruti Bhatia
Delhi, India
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