Drove strategic partnerships for Augmented Reality Ads for Meta Spark platform. Helped brands to develop, execute and launch their immersive AR experiences on IG & FB that shaped consumer brand narratives with AR to find their inlay into the Metaverse.

Leading businesses and marketing efforts launching creative campaigns with proven effectiveness, crafting consumer narratives as client partner across some iconic brands in the country.

My current job role involves brand strategy, brand development & brand communications on brands like Pond's (Unilever) & IDBI Federal Insurance.

• Efficiently involved in brand strategy & brand communications for some successful campaigns like, 100% Real (Kissan), Inspire (Kissan), Ramadan (Blue Band Pakistan) & Bradman (Sri Lanka), etc.• Played a stellar role in executing, conceptualizing & implementing strategic BTL activations and promos for the brand• Successfully won two consecutive Effie’s (2011 & 2012) for two digital & on-ground campaigns, ‘Kissanpur’ & ‘Jammyart’ for Kissan• Holds the distinction of launching new product variants thus expanding the product portfolio• Served as client’s primary contact for day-to day work wherein responsible for all the ATL & BTL level communication • Essayed a key role in understanding:o Current market share, brand health and thus identifying key marketing opportunitieso New product launches and the ever changing consumer behavior in a dynamic FMCG industry• Significantly developed and launched various marketing activities on Facebook for the brand

• Holds the distinction of being a part of the team that launched the successful value campaign, ‘Kitna Deti Hai’ along with 5 other TVC’s and 4 Audio Visuals which were key strategic projects for the brand• Monitored other campaigns like CNG range launch and tactical brand corporate communication• Proactively worked on “Do Not Drink & Drive” viral ads & print release as a New Year Greeting• Played a stellar role in putting together strategies, concepts and way forward on various projects

Involved in Brand Communications for brands like, Sony Ericsson, Mother Dairy, Volini & Rosebys. Part of the team that launched the campaign 'Spark Something' with the new brand ambassador Kareena Kapoor.

I did my summer internship with E-city Films, a part of the Essel group.I was responsible for business development for their movie business in Coastal Andhra Pradesh,identifying single screen theaters for the distribution of its first Telugu movie, Shankar Dada Zindabad and also work for acquisition of properties for their future expansions.