Creative Director
Concre90 Creative Studio
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Shruti Mathur Email & Phone Number
Creative Director
at
Concre90 Creative Studio
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✓ Verified July 2026
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Current company
Concre90 Creative Studio
Role
Creative Director
Location
Noida, Uttar Pradesh, India
Who is Shruti Mathur? Overview
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Quick answer
Shruti Mathur is listed as Creative Director at Concre90 Creative Studio, based in Noida, Uttar Pradesh, India. AeroLeads shows a matched LinkedIn profile for Shruti Mathur.
Shruti Mathur previously worked as General Manager-Client Servicing at Goballyhooo Brand Solutions and Digital and Creative Consultant at Concre90 Creative Studio. Shruti Mathur holds Pg Diploma, 3D Animation, B from Gecko Animation Studio.
Profile bio
About Shruti Mathur
Passionate and accomplished leader with vast experience in supervising brand communications from concept to completion. Adept at directing teams to achieve standards and goals. Proven track record of implementing marketing plans with excellence. Former full-stack creative head with the belief that with hard work, consistency, and relatability everything is achievable. My experience covers strong direction in ATL, TTL, and BTL marketing campaigns. Own extensive experience in multi-lingual initiatives with local implementation. I use my unique combination of relationship building and creative inventiveness to paint a vision that is impactful and can be executed explicitly. “I inspire and challenge my teams to innovate across all channels. And I believe every project is an opportunity to generate outstanding work that produces tangible results for the brand.”AREAS OF STRENGTH & EFFECTIVENESS➤ Strategic Leadership & Brand Handling Expertise• Design & Branding Professional with over 13 years of expertise spanning e-commerce, performance marketing, large-scale events, traditional advertising, and excellence at building and developing teams to produce exceptional work.• Able to quickly comprehend and learn new trends, deliver consistently good results in working practices and seeing the “big picture” resulting in the successful design, branding and marketing strategies. • Track record of implementing solutions to facilitate client satisfaction by constantly delivering and exceeding set targets and building strong relationships with internal and external stakeholders. • Applies a people-centric approach to create cohesive teams; works well cross-functionally and strategically with leadership.➤ Motivates & Mobilizes Teams to Build Collaborative Cultures• Working with multiple agencies and in-house teams to meet the diverse job requirements. • A Global Team Player with Clear Local Perspective. Lead and inspire teams to innovate across all channels and regions. • Organize Brand training sessions for all staff, dealer, reseller and distributor staff and make them understand the Brand system. Coach and help them to learn and absorb the Brand guidelines as much.➤ Uses High Business Acumen • Dedicated to finding the most cost-effective and creative solutions for all challenges. Conceptualizing and executing 360-degree communication campaigns seamlessly across platforms.• Piloting the strategic design direction for Bose APAC to steer the creation of all Bose Marcom in the digital and advertising space.
Listed skills include Supplier Negotiation, Store Planning, Visual Merchandising, Agility, and 45 others.
Current workplace
Shruti Mathur's current company
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Concre90 Creative Studio
15 roles
Shruti Mathur work experience
A career timeline built from the work history available for this profile.
General Manager-Client Servicing
Aug 2024 - Nov 2024
Digital And Creative Consultant
Concre90 Creative Studio
Mar 2021 - Nov 2024
Co-Founder
Sprinkling Happiness
Jul 2021 - Jun 2023
Digital Consultant
Aug 2022 - Oct 2022
Marketing Consultant At Bata India
Jan 2022 - Apr 2022
Creative Director India (Specialty & Capability Lead)
➤ Overview/Strategy: Devising & executing high-level marketing communication strategies, and overcoming complex business challenges using experience-backed judgment, strong work ethics & irreproachable integrity.➤ Collaboration: Working with global and local stakeholders to create an efficient and effective workflow system, while keeping them informed of progress and issues in order to manage expectations on all requirements and deliverables. o Reviewing all the marketing communication work prepared by teams, agencies, resellers, dealers, and partners for Bose products everywhere in Bose India, Dubai, Australia, and Southeast Asia to meet the Bose Brand guidelines to deliver outstanding and consistent branded work whenever possible. o Harmonizing with global and local teams to create an efficient and effective workflow system.➤ Duties: All of the duties above, plus rendering creative support to Bose dealers in 17 APAC countries. ➤ Highlights: o GLOBAL: “Bose. Audio for Life” A Brand campaign - Highlighting newly launched products and products for upcoming promotions. https://youtu.be/cOKfgEm8JCQ o INDIA: First ever TV commercial for Bose India - Diwali 2018 – “Sound that brings you closer”. https://www.youtube.com/watch?v=yI60bISoe6I o INDIA: Press Launch Event - Launched 2 new products in a manner that connects well with the aesthetics of the products. "Truly adventures & truly on the go!"
Jan 2018 - Jan 2021
Creative Director
Supervise the development of compelling and consistent content across various platforms, ensuring alignment with brand voice and messaging.
Nov 2008 - Jan 2021
Creative Lead - India, Middle East, And Africa
➤ Overview: Steering initiatives for identifying underlying risks, deficiencies, and opportunities at the forefront with proficiency in a significant reduction in campaign cost without compromising on brand standards. ➤ Leadership: Managed teams of 10 in-house staff (Art directors, Visualizer, Content/Copy write, Graphic designers, Web designer, and Creative coordinator) along with over 20 team members of agencies, resellers, and dealers. ➤ Projects: Controlling the Bose creative expression on social media and partner sites ➤ Events: • Bose Consumer Electronics – GITEX Promotional Event - DUBAI• Bose Professional Division – PALM Expo Product Launch Event – INDIA
Apr 2016 - Dec 2017
Digital & Advertising Specialist India, Middle East, And Africa
➤ Overview: Managing the Bose creative expression on social media and partner sites.➤ Project: Collaborating with Bose Professional division system for their event designing and setup in PALM, Info Comm, Hotel Show, and Hospitality. https://www.behance.net/gallery/89979113/PALM-Expo-event-design➤ Development: Design, develop, and evolve the in-store graphics for the whole of the APAC region including INDIA, MIDDLE EAST, JAPAN, AFRICA, and AUSTRALIA by making Bose India the retail marketing creative support hub for APAC.➤ Duties: All of the duties above, plus rendering creative support to Bose dealers in 15 MEA countries (UAE, Bangladesh, Bahrain, Egypt, Jordan, Kenya, Kuwait, Lebanon, Maldives, Nepal, Oman, Philippines, Qatar, South Africa, Sri Lanka).
Apr 2013 - Mar 2016
Senior Graphic Designer And Store Planner India, Middle East, And Africa
➤ Oversee the creative department at Bose India and MEA➤ Overview: Got an amazing opportunity to grow and learn the Bose MEA region. Worked with the team on the following parameter to enhance our skills: Localization, Translation, Relevance, Ensuring Local sensitivity is considered, Accurate. Typesetting of the final content, Define the process for accurate translation and approvals.https://www.behance.net/gallery/91895587/Arabic-Ads➤ Responsible for creative direction and execution of all of Bose's Print, TV, Online, OOH, In-store, Packaging, and Events. ➤ Employee Retention: Expanded the team’s horizon from just doing print assets to web, social, radio and TV. Investing in each employee individually to understand their aspirations, and aligning them with company’s mission and values. ➤ Led the brand store designing process and managed to devise efficiencies in-store fit-out process and reduced the set-up time from 3 months to 45 days.➤ Awarded Outstanding Contribution for standardizing the store-fit-out drawings and reducing the store set-up time to half.
Apr 2011 - Mar 2013
Graphic Designer
➤ Overview: Responsible for designing the creative expression of Bose India. Conceptualization of campaign creatives for print and retail execution.➤ Project: Laid the foundation to create and develop the Creative arm for Bose India by hiring talent and finding partners.➤ Standardize the Bose store graphics nationwide for consistency throughout the stores.➤ Awarded Special Recognition for building and maintaining new creative standards across platforms.➤ Awarded Employee of the month within 7 months of joining the organization.
Nov 2008 - Mar 2011
Graphic Designer
➤ Responsible for handling Client requirements in the Delhi branch.➤ Being in an events company, I was responsible for Event participation visualization, 3D modeling, lighting, texturing and rendering for all designs proposed and required for pitch and presentations.➤ Included but not limited to design event stalls/stage setups, designing of backdrops, props, banners, pamphlets and all collateral needed to support the event.➤ Some of my clients included Virgin Mobile and Mahindra
Jul 2008 - Oct 2008
Junior Graphic Designer
➤ Worked here as a part-timer while perusing my 3D + animation course. ➤ It was my step into the professional area and gave me a good insight into the work culture at agencies.➤ Got the opportunity to work on digital illustrations, print designs for brands, raw image editing to make them ready media fit for various print jobs.
Aug 2007 - Dec 2007
3D And 2D Artist
Retailers And Design House
Worked on a 3D model for a showroom for Khanna Jewelers. Digital paintings and 2D layouts for animated short films for a design house.
Apr 2007 - Jul 2007
4 education records
Shruti Mathur education
Pg Diploma, 3D Animation, B
Gecko Animation Studio
Bachelor’S Degree, Arts, B
Diploma, Commercial And Advertising Art, First With Distinction
South Delhi Polytechnic For Women
High School, Pcm Stream (Physics-Chemistry-Mathematics), B
Bishop Conrad Senior Secondary School Bareilly
FAQ
Frequently asked questions about Shruti Mathur
Quick answers generated from the profile data available on this page.
What company does Shruti Mathur work for?
Shruti Mathur works for Concre90 Creative Studio.
What is Shruti Mathur's role at Concre90 Creative Studio?
Shruti Mathur is listed as Creative Director at Concre90 Creative Studio.
Where is Shruti Mathur based?
Shruti Mathur is based in Noida, Uttar Pradesh, India while working with Concre90 Creative Studio.
What companies has Shruti Mathur worked for?
Shruti Mathur has worked for Concre90 Creative Studio, Goballyhooo Brand Solutions, Sprinkling Happiness, Kertus, and Benchkart | Marketplace For Outsourcing.
How can I contact Shruti Mathur?
You can use AeroLeads to view verified contact signals for Shruti Mathur at Concre90 Creative Studio, including work email, phone, and LinkedIn data when available.
What schools did Shruti Mathur attend?
Shruti Mathur holds Pg Diploma, 3D Animation, B from Gecko Animation Studio.
What skills is Shruti Mathur known for?
Shruti Mathur is listed with skills including Supplier Negotiation, Store Planning, Visual Merchandising, Agility, Social Media, Fixture Design, Concept Development, and Facebook Marketing.
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