Shruti Sikaria Email & Phone Number

Sammamish, WA, US

- Owned Paid Search Text channel, managing $XXM+ in yearly budget to generate an annual revenue of five times the budget.- Improved paid search efficiency by search query optimization which increased revenue by 10% with 30% less spend YOY. - Successfully conducted A/B test on Search Partners network which resulted in $XM+ in additional revenue from Search.

- Worked on Microsoft Ads customer issues related to paid ads, which enabled the customers to hit their budget targets to achieve performance goals (ROAS, leads, brand awareness).- As part of this partnered with engineering team to improve Microsoft ads platform, so that similar issues doesn't impact customers in future. This helped to lower issue.

• Part of team that removed almost 1400 accounts from Bing Ads engaged in phishing and scareware, removed 60 million ads for trademark infringement and 1500 websites involved in counterfeiting.
• Audited and reviewed ads served on Bing SERP to ensure compliance with Bing Ads editorial policies.
• Analyzed Bing advertisers’ accounts to identify any new emerging fraudulent trends and business models. Updated the team during weekly calibration for brainstorming on such… Show more
• Analyzed Bing advertisers’ accounts to identify any new emerging fraudulent trends and business models. Updated the team during weekly calibration for brainstorming on such trends.
• Collaborated with cross-functional teams in identifying and problem solving on newly identified trends to help inform changes in policy.
• Responsible for training onboarding team members. This was a recognition of my subject matter expertise. Show less

• Q4 holiday reporting on the performance of the display ads campaigns, which includes preparing Campaign Pacing Reports, Weekly Campaign Reports, End of Campaign Reports, and Extended Campaign Reports.
• Tracked and analyzed the status of display ad campaigns, through digital marketing metrics/KPIs such as- click through rates, cost per click, impressions, detailed page view, etc.
• Supported Account Managers to deliver a positive experience for Amazon’s advertising partners/clients and… Show more
• Supported Account Managers to deliver a positive experience for Amazon’s advertising partners/clients and customers. Show less

• Conducted primary research on the consumer behavior by collecting, compiling and analyzing data.
• Developed case study for an online automobile company, to determine sales force sizing and alignment.

India

• Designed ad campaigns to create brand awareness for a new packaged drinking water brand and a shopping mall (multi-year project consisted of multiple ad campaigns), to promote State Bank of India (SBI) internet.
• Initiated a detail market research for some of the above-mentioned campaigns.
• Established priorities for the ad campaign tasks and made sure the tasks were delivered within the timeline.
• Created visual… Show more
• Created visual displays such as logos, templates, and brochures. Show less

Master Of Business Administration (M.B.A.)

Post Graduate Diploma In Mass-Communication And Journalism, Public Relation And Advertising

Bachelor Of Commerce (B.Com.), Accounting, Finance And Business Management, First Cass