Shruti Sikaria Email & Phone Number

Sammamish, Wa, Us

Sammamish, Wa, Us

- Owned Paid Search Text channel, managing $XXM+ in yearly budget to generate an annual revenue of five times the budget.- Improved paid search efficiency by search query optimization which increased revenue by 10% with 30% less spend YOY. - Successfully conducted A/B test on Search Partners network which resulted in $XM+ in additional revenue from Search Partner sites at lower CPC/CPA. Other successful A/B tests include landing page test, bid strategies test, demographics test… Show more - Owned Paid Search Text channel, managing $XXM+ in yearly budget to generate an annual revenue of five times the budget.- Improved paid search efficiency by search query optimization which increased revenue by 10% with 30% less spend YOY. - Successfully conducted A/B test on Search Partners network which resulted in $XM+ in additional revenue from Search Partner sites at lower CPC/CPA. Other successful A/B tests include landing page test, bid strategies test, demographics test etc.- Tracked, measured and delivered on spend, revenue and margin targets. Provided weekly performance pacing updates for paid search to all stakeholders.- Used SQL and Tableau for data analysis, and regularly work with large data sets to analyze trends and performance to make optimal decisions in maximizing ROAS.- Partnered closely with stakeholders for timely execution of tasks and initiatives for optimal running of paid search accounts. This helped to successfully implement A/B tests, launch creative assets/promotions, and resolve issues quickly. Show less

- Worked on Microsoft Ads customer issues related to paid ads, which enabled the customers to hit their budget targets to achieve performance goals (ROAS, leads, brand awareness).- As part of this partnered with engineering team to improve Microsoft ads platform, so that similar issues doesn't impact customers in future. This helped to lower issue escalation rates and improve customer experience.

• Part of team that removed almost 1400 accounts from Bing Ads engaged in phishing and scareware, removed 60 million ads for trademark infringement and 1500 websites involved in counterfeiting.• Audited and reviewed ads served on Bing SERP to ensure compliance with Bing Ads editorial policies. • Analyzed Bing advertisers’ accounts to identify any new emerging fraudulent trends and business models. Updated the team during weekly calibration for brainstorming on such… Show more • Part of team that removed almost 1400 accounts from Bing Ads engaged in phishing and scareware, removed 60 million ads for trademark infringement and 1500 websites involved in counterfeiting.• Audited and reviewed ads served on Bing SERP to ensure compliance with Bing Ads editorial policies. • Analyzed Bing advertisers’ accounts to identify any new emerging fraudulent trends and business models. Updated the team during weekly calibration for brainstorming on such trends.• Collaborated with cross-functional teams in identifying and problem solving on newly identified trends to help inform changes in policy.• Responsible for training onboarding team members. This was a recognition of my subject matter expertise. Show less

• Q4 holiday reporting on the performance of the display ads campaigns, which includes preparing Campaign Pacing Reports, Weekly Campaign Reports, End of Campaign Reports, and Extended Campaign Reports.• Tracked and analyzed the status of display ad campaigns, through digital marketing metrics/KPIs such as- click through rates, cost per click, impressions, detailed page view, etc. • Supported Account Managers to deliver a positive experience for Amazon’s advertising partners/clients and… Show more • Q4 holiday reporting on the performance of the display ads campaigns, which includes preparing Campaign Pacing Reports, Weekly Campaign Reports, End of Campaign Reports, and Extended Campaign Reports.• Tracked and analyzed the status of display ad campaigns, through digital marketing metrics/KPIs such as- click through rates, cost per click, impressions, detailed page view, etc. • Supported Account Managers to deliver a positive experience for Amazon’s advertising partners/clients and customers. Show less

• Conducted primary research on the consumer behavior by collecting, compiling and analyzing data.• Developed case study for an online automobile company, to determine sales force sizing and alignment.

India

• Designed ad campaigns to create brand awareness for a new packaged drinking water brand and a shopping mall (multi-year project consisted of multiple ad campaigns), to promote State Bank of India (SBI) internet banking, to educate and increase the usage of contraceptive.• Initiated a detail market research for some of the above-mentioned campaigns.• Established priorities for the ad campaign tasks and made sure the tasks were delivered within the timeline. • Created visual… Show more • Designed ad campaigns to create brand awareness for a new packaged drinking water brand and a shopping mall (multi-year project consisted of multiple ad campaigns), to promote State Bank of India (SBI) internet banking, to educate and increase the usage of contraceptive.• Initiated a detail market research for some of the above-mentioned campaigns.• Established priorities for the ad campaign tasks and made sure the tasks were delivered within the timeline. • Created visual displays such as logos, templates, and brochures. Show less

Master Of Business Administration (M.B.A.)

Post Graduate Diploma In Mass-Communication And Journalism, Public Relation And Advertising

Bachelor Of Commerce (B.Com.), Accounting, Finance And Business Management, First Cass