- Spearheaded the development of user-friendly analytics tools for marketers at Lifesight, enabling precise measurement of key metrics such as retention, LTV, and conversion rates- Led strategic integrations with prominent shipping and review platforms, enhancing the post-purchase experience for E-commerce customers by personalizing segments based on user events and review attributes- Introduced profit metrics at store, order, and product levels, providing nuanced insights to optimize… Show more - Spearheaded the development of user-friendly analytics tools for marketers at Lifesight, enabling precise measurement of key metrics such as retention, LTV, and conversion rates- Led strategic integrations with prominent shipping and review platforms, enhancing the post-purchase experience for E-commerce customers by personalizing segments based on user events and review attributes- Introduced profit metrics at store, order, and product levels, providing nuanced insights to optimize strategies for maximum impact and efficiency across relevant advertising channels Show less

Logibricks is a B2B SaaS startup enabling D2C commerce with two products - an order management system (OMS) and an automated payment reconciliation tool.•Led cross-functional teams across engineering, QA and marketing and built features around PaymentGateway settlements status reports & customized commission benefiting 17% of the user base•Analyzed and converted transaction data from online marketplaces using Excel to Tally compatibleformat enabling import onto the platform… Show more Logibricks is a B2B SaaS startup enabling D2C commerce with two products - an order management system (OMS) and an automated payment reconciliation tool.•Led cross-functional teams across engineering, QA and marketing and built features around PaymentGateway settlements status reports & customized commission benefiting 17% of the user base•Analyzed and converted transaction data from online marketplaces using Excel to Tally compatibleformat enabling import onto the platform increasing MRR by 38%•Conducted competitive analysis to prioritize and establish partnerships with 8 logistics providers andaggregators, resulting in successful API integration into the Logibricks OMS.•Introduced a new process for handing over and documenting external logistics APIs to theengineering & QA team, resulting in a 30% reduction in development time•Built wireframes on Figma with UI/UX team for the onboarding flow of integrated services Show less

Part of the order management team for strategic accounts. My roles and responsibilities included- Liasioning with suppliers and warehouse team to track and manage orders / pickups - Solving quality control issues and coordinating for returns - OTIF analysis to improve service levels to customers - Measuring and analyzing KPIs to understand bottlenecks and suggest improvements

• Project Management for development of open source electric 10kW hub motor and controller • Set up the supplier base of electric vehicle components for the company. Assisted clients by providing supplier connects and business development. • Developed open-source documents of Electric Vehicle maintenance and Supply Chain including MS Excel dashboard for vendor rating / decision making using Analytical Hierarchical Process

• Won the SUPRA SAE India 2019 competition achieving 6 additional awards• Led the Business Plan team winning 2nd award all India • 1st runner up in Formula Bharat 2020 competition and 3rd rank in design presentation • Successfully raised the complete budget of INR 15,00,000 ($20,000) from industry collaborations and in-kind through procuring many essential parts required for the manufacturing of the prototype vehicle.

• 3rd all India in the SUPRA SAE India 2018 • Designed and ran simulations on the suspension sub-system of a Formula Student prototype vehicle• Planned and executed the manufacturing process for the various parts and assemblies