Product Analyst - 3 - Member Engagement
• Pioneered a strategic initiative, engaging diverse stakeholders to enhance the value proposition for MSMEs, driving a 17% increase in paid users within two months through market research and user insights• Led data-driven marketing initiatives to enhance Tide's Subscription offering through targeted data-driven strategies, driving global ARR and reducing marketing costs.• Collaborated with Operations, Marketing, and Data Science teams to develop and implement a plan recommendation model, boosting ARR.