Currently working as Growth Manager for Namshi, one of the largest Fashion e-commerce of Middle East, I have a track record of driving impactful growth initiatives, optimizing revenue streams, and managing PnL. I spearheaded the development and implementation of ad monetization strategies that contributed to a significant bottom-line increase. These strategies encompassed in-app ads, CRM enhancements, and targeted social media campaigns, demonstrating my ability to leverage digital channels effectively for business growth.In addition to revenue optimization, I excel in strategic brand coordination, which has resulted in a remarkable 50% improvement in Return on Advertising Spend (ROAS). By forging strategic partnerships with leading brands and optimizing advertising investments, I have consistently maximized ROI and enhanced brand visibility across digital platforms. Moreover, I have led multiple strategic projects, including increasing the revenue share of the beauty category on our app by 30% through innovative cross-selling initiatives. This achievement underscores my proficiency in driving revenue growth and fostering customer engagement through strategic initiatives.Prior to my current role, I served as a Category Manager at noon.com, where I managed the entire value chain for Private Label across Home Appliances, Audio Video, and Electronics Accessories. During this tenure, I successfully increased category profitability and drove substantial revenue growth through strategic product development and market expansion initiatives. My accomplishments include launching new products, optimizing inventory management, and achieving significant sales increases in targeted product categories.With a background that spans strategic management, operational excellence, and market expansion across international markets, I have held senior roles at OYO Rooms, where I led cross-functional teams to drive business development, optimize inventory strategies, and enhance operational efficiency. My achievements include leading remote business development initiatives during challenging times, optimizing room inventory strategies, and implementing performance management frameworks to drive team productivity and growth.