Shubhash Chandra Shrivastav Email & Phone Number

Mumbai, Maharashtra, India

Mumbai

• Category development strategy - Ready to Eat and Ready to cook packaged foods.• E-Commerce – Complete ROI, P&L management & driving profitability. Managing Offers, Visibility & other marketing strategies. End-to-end operations of Amazon (D2C and D2B), Flipkart (D2C & D2B), Big Basket, Company Website, D-mart online & food aggregating platforms. • New Product Development & Product extensions.• Consumer and Market research - Briefing development, Fieldwork particpation, analysis & data incorporation in strategy. • R&D & QA - Working with R&D, QA and tech-transfer basis Consumer research and Market feedback.• Digital marketing - Website development. Social plans & execution, Digital advertising – Google Ads, Fb & Instagram ads, E-mailers, native ads, etc.• ATL & BTL - Television, Print, Radio, Outdoor & On-ground activations.• Film development – Concept testing & aligning with agencies from script development to production. Multiple films including integrations with Universal & Disney.• RTM & Market Launches - Multiple SKU launches, route to market, and trade marketing plan.• Cross-functional team & external agency management - Project planning & alignment with multiple internal teams. Managing creative, design, digital & media buying agencies. • Packaging development - Both structural & designs with external agencies. • Brand literature development - Brand key, Positioning, Brand introduction presentations, etc.• Consumer and Trade scheme development. • Team management & development.

Mumbai Area, India

• Drive P&L for FFSD business.• Integrated marketing Communication with full mix responsibility including TV and innovation launches• Work at the strategic and the tactical level, solving problems, analyzing adoption, and making continuous improvements based on performance, trends, and insights.• Stay abreast of new tools, trends, and best practices; test and evaluate their efficacy in improving scale or effectiveness of marketing efforts• Evaluate the potential for a Brand across all territories and effectively use the insights to formulate a Go to Market plan.

Pune Area, India

• Occasion management & strategy – Diwali, Valentine’s Day, Rakhi & other important occasions.• Category expansion of premium chocolates in India.• Coordination of testing and launch of new products.• Implementation and analysis of market & consumer research.• Production plan & retail chain specific sales planning with Key accounts team during the occasions.• In-store visibility, activations and consumer touch point management.

Pune Area, India

Job description• Brand & communication strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long-term.• Assisting with P&L evaluation, A&P budgeting & cost saving initiatives.• Sales, Market research and Consumer research data analysis and implementation in strategy.• Planning and execution of all communications and media actions on all channels, including online and social media.• Working on product development, pricing and new product launches as well as developing new business opportunities.• Creating and managing promotional collateral to establish and maintain product branding.• Managing the budget for advertising and promotional items.• Competitor analysis.• Analysis of sales forecasts and relevant financials and reporting on product sales.Achievements• Managed campaigns like TicTac2vegas in association with Disney for the movie ABCD2 and Minions with Universal pictures and achieved all KPIs• Successfully increased market share of Tic Tac in modern trade from 4% (MAT July 2014) to 8% (MAT July 2015) as a part of category penetration strategy• Launched 3 new permanent flavours and 4 new flavour assortments• Launched and managed following digital assetso tictac.com – Ferrero India’s first brand websiteo tictac2vegas.com – Contest site for the campaign tictac2vegas with movie ABCD2o Brand Facebook and You tube Pageo Twitter handle, Instagram account for specific campaigns

Kolkata

Managing brand Navratna oil: • Responsible for Brand Management, new SKU launch and Product extensions.• Responsible for Product Management i.e. all tangible and measurable efforts taken by brand. • Responsible for current developmental work on Repositioning of the brand.• Product development as per Consumer understanding and insight evaluation • Responsible for enhancing brand market share and sales volume.• Responsible for Packaging development.• Competition Analysis and Market Research to identify opportunities for brand growth• Cross Functional Team Management across Sales, Operations, Production, Packaging, R&D teams and External Agencies• Communication development of all types viz. TVC, print, radio, Outdoor and POS material.• Responsible for planning of on ground activations for the brand.• Analysis and planning of own and competition media (TV, Radio and Print).• Data mining for essential processes like stock movement and sales trend Managing the Trade marketing section of Navratna oil:-• Designing of regular trade schemes for the trade driven category of cooling oils.• Planning and execution of annual wholesale and distributor meets in focus areas.• Work along with sales and regional trade marketing teams for better output during key seasons.• Monitoring of competition activity at trade level.

Kolkata Area, India

Navratna Oil• Closely monitor and analyze Primary, secondary and tertiary sales and distribution numbers and analyze competitive activity.• Develop annual and midterm brand plans and strategy notes.• Develop trade schemes and other promotional initiatives to drive trial generation and visibility.• Develop concepts for new products /extensions with R&D and other business units to see if it meets investment criteria.• Define objectives and utility of market researches and consumer profiling.• Handle creative agency and vendors. • Develop and understand communication plans (ATL and BTL) and media mix.• Participate in market visits and consumer immersions to understand the dynamics of market and consumer psyche.• Coordinate product management and cost reduction projects with internal and external resources to achieve results.• Analyze consumption and shipment data and compare results with established objectives.

Asansol Area, India

Sales officer, General Lighting DivisonDistributor and Dealer management• Responsible for Primary and secondary billing at distributor and dealer level• Enrollment of new distributors/dealers in vacant/non-performing markets• Responsible for settlement of all kinds of claims at distributor and dealer level. Frontline sales management • Responsible for reaching the targets and goals set for the area.• Responsible for increasing numeric and weighted distribution.• Responsible as a coordinating point between a key account customer and the companyTeam Handling• Responsible for the performance of a team of off role salesmen at the secondary level• Responsible for setting sales targets for individual salesmen and your team as a whole.• Monitor team's performance and motivate them to reach targets Data Analysis• Responsible for compilation of competition trends in terms of schemes, MRP’s, special offers etc.• Compilation and analysing sales figures

Marketing Trainee, Fiama Di wills Shampoo, Soaps and Shower gels• Liaison with the cross functional teams such as procurement, packaging, supply chain, finance and operations to ensure delivery of the marketing function.• Retrieval, analysis and preparation of data reports of sales, stock pipelines from SAP, Household panel and Retail Audit.• Execution and supervision of creative development with creative agencies and coordination with other vendors

Pgdbm, Marketing

Bachelor'S Degree, History

Bachelor's in History and special papers in Psychology

Adbm, Business, Management, Marketing, And Related Support Services