• Uploaded press releases for MSC Bellissima and MSC Splendida to the official website and translated the content from Chinese to English. • Monitored posts and comments from users on various social media platforms, analyzing and summarizing strengths and weaknesses to enhance positives and address negatives for further operation. • Kept track of social media posts from other cruise companies operating in China, compiling positive and negative feedback for MSC Cruise to improve. • Developed PowerPoint presentations to showcase the benefits and collaboration models of partnering with MSC Cruises to potential partners.

• Utilized Excel to refine customer databases, improving the selection process for potential collaborative partnerships. • Managed and updated product visuals and details on Alibaba International Station and the company’s website, boosting company visibility and product appeal. • Conducted market analysis on product pricing across various platforms (Alibaba, 1688, Taobao), informed pricing strategies, and coordinated the creation of foreign trade documentation, ensuring smooth logistics and shipment processes. • Developed detailed English-language product brochures and expanded the overseas customer base using LinkedIn, Facebook, Instagram, Google, and other platforms.

• Utilized Kujiale and SheJi Cloud to present effect pictures to clients and explain the details• Identified and contacted prospective customers, introduced products, and offered services that relatesto products and services

• Successfully used Miro to create a mind map focused on Gen Z trends and insights, invited the eligible interviewees to complete the survey, filtered 8 feedbacks for further analysis, and delivered an oral presentation. • Performed competitive analysis (AirPods) and marketing strategy research, and applied Tableau and SQL to organize, analyze, and visualize the findings.

• Executed the audit operation of order refund and change and assisted in the coordination of customer complaints and execution of the application and change process of system account. • Proposed operation reports and implemented the compliance check of service provider. • Organized SOPs, management systems, and various contracts.

• Conducted competitive analysis (water purifier) to identify other competitors and marketing strategies. • Analyzed customers’ preferences and points of focus via browsing Taobao customer service records, summarized the key problem, and proposed the corresponding solutions. • Orchestrated participation in the Taobao Discount Event (Taobao 618 Mid-Year Promotion) to collect products’ price and discount information and adjusted the prices and gifts’ introduction to the product pages.