Help design and support the build of the defi protocol from 0 to 1. Improve UI/UX design and communicate with both devs and designer and think through details to make the deliverable better.

Daily support APAC business and take full responsibility for the marketing events, connect with other projects around ecosystem on Solana and VCs, IDO project launch: Talking to those teams bootstraping their liquidity, teams background, tokenomics so on and so forth. NFT launch: Roughly doing the same as IDO launches

Behavioural Finance treatise joint writing with Dr. Fuwei Jiang

Jointly writing an academic paper regarding Chinese IPOs underpricing and long-term performance with Dr. Tantawy Moussa, ready to post on the International Review of Financial Analysis journal.

Diving research for defi on ETH, Polygon, BSC chain and invest; Keep updated from the portfolio and modify the position; Learning basic crypto and blockchain knowledge through research paper, twitter and official docs.

Focusing on providing key strategic advice and supports in the field of digital transformation in Asia-Pacific and the EU area. Key projects include:•In-depth background & market research:Data mining of digital transformation in the telecom industry in the EU and Asia-Pacific. Develop a market-entry strategy for Singapore telecom company with new handset leasing business and professionally communicate with the client to solve profitability issues.•Data analysis: Financial modelling and conduct valuation for the potential size of the market in two case scenarios (leasing handsets or not). Logically determine the key value drivers of financial statements, establish the value metrics and generate insights to the client.•Understanding consumer needs:Critically consider the customer needs and provide business judgement by the presentation.Offer recommendation and communicate with the client regarding the following factors: Profitability, stakeholder value, capital structure, cost and revenue streams.

Focusing on supporting internal communication and external affairs at Royal Canin, Mars Petcare. Key projects include:•Be in charge of supporting and communicating with KOLs, specialists and veterinarians in the industry of vet and food science to build up online coaching course platform with high-quality contents, which is watched by more than 60,000 incumbents and more than 20,000 enrolled students.•Independently be responsible for writing the drafts of Pet encyclopaedia and jointly polished it with colleagues based on France and U.S. Helped bridge the relations between RC and OTO (Online-to-offline) customers by maintaining and operating the online pet-raising program and social media.•Routinely followed up the ACP payment as well as Engagement Approval Form to the lecturers/ KOLs and file tax to the government.•Helped launch the 2019 Asia Pet Fair, the 6th Asian Meeting of Animal Medicine Specialist Fair and engaged with the interaction between the specialists and practitioners, hospitals and pet owners to establish a pet-friendly ecosystem.•Independently conducted the questionnaires and on-site interviewed pet owners in veterinary practices. Helped pet owners to clarify the misperception and provided professional pet caring suggestions and boost pet lovers’ engagement.• Help line managers to conduct competitors analysis. In-depth research upon existing competitors of Mars, investigating every aspect including main products comparison, supply chain, distribution channels, marketing strategies and after-sale performance. Employing SWOT model to come up with the competitive edge and potential threats.

Focusing on managing market research and updating competitive intelligence initiatives. Key projects include:• Routinely operate & maintain CRM software system and input the key information of the existing & potential customers on the basis of daily updated sales data. Followed up leads and helped colleagues generate key inputs with market forecasts for the Strategic Planning Process and synchronized Business Planning. • Operated SAP & Lotus for payment application. Filling the invoices and contracts for the entire department. • Data mining of Chinese import & export official data: Calculate the foreign exchange rate of different countries with an emphasis on non-traditional goods and services. Helped direct research projects to identify potential growth opportunities and threats. • Coordinated directly with other departments to conduct industry researches, business strategy and development. Interview with industry experts & specialists and finished the Industry White paper.• Estimated market sizing, evaluated market trends and delivered competitive market and product landscape reports to various departments and leadership teams. Developed internal & external marketing campaigns to develop specific programs to assist colleagues.