Ravi Shukla Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru Area, India

Bengaluru Area, India

Bengaluru Area, India

Performance Analysis and Deep dives for Global (Dell Wide) online Projects like 1)Polaris (Dell.com Redesign) , 2)Social Authentication (Dell.com)Various Text Mining Projects implemented using Python1) UK SB Chat Analysis2) Reducing Call Center interactions by text mining failed call logs3) Set up a Consolidated Text Mining analysis across all Customer Feedback(Call Center, Chat, Online Survey etc) for periodic review by Executive Leadership for improving CE.Leading the DFS (Dell Financial Services) Online Analytics Team since Nov 2014

Bengaluru Area, India

Part of the E- Business Analytics Team. Supporting Analytics needs of regional site teams including rigorous analysis of A/B tests running on Dell.com in the following regions 1) APJ2) US (SO segment)3) Latin America 4) EMEAPerformance Analysis and Deep Dives for Global(Dell Wide) online projectMagnum Cart & Checkout Layer Redesign( Dell.com)OTS award for outstanding performance in Q1FY13 awarded by Dell (Global Analytics Group)

Managing Projects related to online marketing and web analytics with US based clients.

Role : Leading the Web Analytics Group1) Handled Analytics Setup for multiple small , mid and large size US as well as India based clients2) Defined KPIs and dashboards based on client requirements. 3) Regular Reporting Based on the above KPIs.4) Regular Interaction with Client Senior Management for offering them " actionable insights" based on data.5)Involved in implementation part of "Web Analytics" as well. 6) Research on Web Analytics Related topics. My research article on "Asynchronous Google Analytics Code" was tweeted by Google Analytics (http://twitter.com/googleanalytics) on Twitter and received visits from 75 countries around the world. This experiment has also been mentioned on the blogs of some reputed digital marketing firms in US and Europe. Link to the article http://bit.ly/ciT4lC

1)Designed and implemented the entire Online Marketing Campaign for the company on Google Adwords, MSN Adcentre, Yahoo Search Marketing from scratch.2)Increased the Online Visits to the site www.yoscare.in by 250 % through multiple means.3)Handled the entire site usage statistics using Google Analytics as well as Server log File analysis. This included Keeping track of all PPC campaigns, email campaigns as well as other traffic sources. Based on this data changes to page content, design were made if required.4)Rigorous data analysis to drive continuous optimization and improvement of SEM channel performance.5)Contributed to the Information architecture of the website www.yoscare.in. This involved site layout design, menu structures, content under each section etc 6)Contributed to designing of the Portal www.yoscare.in using the CMS Drupal. This portal had a forum, blogs, community where our online visitors could participate in discussions. 7)Handled entire process of sending periodic communication to our customer base, including content, designing and sending of the mail/newsletter.

As a "bridge" between Engineering & Marketing team I contributed to the designing of the product site. I designed and ran the entire online marketing campaign on various online channels. Handled entire site usage statistics using Google Analytics, Awstats and Sherlog.

Bengaluru Area, India

As a TA under Dr G N Srinivasa Prasanna(PhD from MIT) I assisted him in conducting the "Advanced Algorithms" course. As part of my research work I completed my Master's Thesis during this period under Dr Prasanna entitled "Modeling of Multimedia Data traffic on a Storage Area Network under Virtualization".

Mtech (It), Advanced Algorithms, Web Information Retrieval, Marketing, Advanced Operating Systems

Activities and Societies: TA for Advanced Algorithms M tech Thesis - "Modeling of Multimedia Data traffic on a Storage Area Network under.

Be, Electronics And Communication Engineering

Undergrad Industrial training: 21 day study tour at Solid State Physics Laboratory (SSPL) New Delhi, under the Defence R&D Organization.

Science

School Captain for the year 1998-99