Sok Hoon Shyanne Lee Email & Phone Number

Singapore

Singapore

Singapore, Singapore

Executive presence in representing the organization and navigate from strategic to tactical issues.• Co-lead Strategic Planning Initiatives, Business Review sessions, full paperless administration support and admin support for Executive Team. Collaborate extensively with several cross-functional teams.• Designed from scratch to finish and developed programs, such as Leadership Development program and Coaching program, and Consultation Projects such as Workplace mental health projects.• Reviewed and developed digital marketing with social media (Facebook, LinkedIn) and paid advertising (SEO, AdWords) on a limited budget.

Boston, Massachusetts

Expanding physical and online presence through marketing projects in the FMCG industry.• Researched and developed strategy for market development and penetration expansion.• Reviewed and developed inbound marketing with social media and paid advertising using the least budget.• Complied and analyzed business intelligence and consumer insights with field research at food festivals.

Greater Boston Area

• Awarded Women in Business Scholarship• Dean's List• Managerial Coaching Certification• President, Hult Marketing Club• Hult Research Project; market research regarding e-mobility in 2030; client: Mercedes Benz• Specialization, Marketing• Rotation campus, London; Home campus, Boston

Singapore

Built and managed networks and business potential of government related projects in building and construction industry.• Generated networks with government authorities and formulated business potential of government related projects within 6 months.• Conducted seminars and strengthened relationships through contact visits with government authorities to foster strategic relationships resulting in USD 10K in product sales.• Approved and reviewed product testing compiling requirements and budget, saving testing cost.• Supervised, improved, coordinated and streamlined marketing and technical teams and reached top efficiencies.

Singapore

Developed solid relationships with major consultants and identified business potential of projects in building and construction industry. Led team of engineers to achieve planned target of over USD 10M. • Segmented and compiled market potential to ensure more effective target planning and forecasted potential sales for projects to +/- 30% discrepancy.• Collected and analyzed competitors’ advantages and disadvantages; planned strategies to surpass competitors.• Initiated, coached, and mentored 4 new team members and 5 interns in technical knowledge and soft skills to experienced levels within 6 months; 2 members were promoted after 2 years.• Led and facilitated challenging project issues worth USD .2M in India and Indonesia with major consultants.• Launched 1 new product by successfully penetrating and developing into the market. Developed market of 2 existing products by re-positioning the target segments resulting in increase of market share of those products.• Attended product manager meeting to learn and contribute to product development and marketing strategies.• Familiar with marketing tools such as SWOT analysis and CRM.

Relationship engagement with consultants; identified business potential of projects in building and construction industry. • Presented Sherpa Award and Outstanding Performance Award.• Established rapport with major consultants within 6 months’ time resulting in company specified as preferred brand of anchor suppliers in large projects, achieving 84% above planned target of USD 2.4M.• Counseled over 100 companies in providing innovative solutions ensuring higher trust and preference to Hilti.• Conducted 24 seminars and 10 products training each year building the brand and product awareness in the market.• Managed key project resulting in company being the sole supplier for all range of products used in the project.• Part of Recreation Club in organizing recreation events for Employees.• Attended Senior Engineer Training and Product Management Training.

Singapore

• Managing HR (recruitment, payroll, employee welfare)• Managing Account Receivables and payables (invoices, billings)• Clients/Customers Account management • Call Centre management• Policies / SOP reviewing and implementation

Singapore

• Perform project management and quantity surveying services in rendering support to clients • Coordinate with clients, architect, structural and M&E engineering consultants on drawing up the end-users’ requirements to be incorporated in tender documents for purpose of procurement of services of contractors and suppliers for township projects• Prepare Tender document and Evaluation of Tender• Supervise contractors’ works on site to ensure their outputs equal to or better the end-users’ inputs in the areas of safety, time, costs and quality• Perform as Resident Engineer for Structural Inspection of Projects

Singapore

Singapore

Contract term.

Singapore

Internship.

Singapore

Master Of International Marketing, Marketing

Dual Degree. Completed Google Analytics Individual Qualification Certification. Social Media Certified by Hubspot

Global Mba (Full Time) - With Distinction, Specialized In Marketing

Activities and Societies: President, Hult Marketing ClubHult International Business School | Boston, Massachusetts • Awarded Women.

Bachelor Of Engineering (Beng), Civil Engineering