As a country lead advisor at Scottish Development International (SDI), I help Scottish companies export their finest food and drink products to the Middle East market. With over 20 years of experience in international trade and business development, I have a strong track record of delivering results, building relationships, and providing consultancy and support to clients and stakeholders across various sectors and regions.I hold an MBA in Global Business from Coventry University, UK, and have acquired multiple skills and certifications in technology commercialization, business acumen, strategic thinking, certified category management by AC Nielsen, and also a qualified CPR/AED/First Aid. My passion is to promote the quality and diversity of Scottish food and drink, and to showcase its innovation and sustainability at trade events, delegations, and campaigns. I am also fluent in English, Malay, and Indonesian, as well as basic Mandarin which enables me to communicate effectively with diverse audiences and cultures.
Listed skills include Trade Marketing, Marketing Communications, Fmcg, Business Planning, and 29 others.