Developing and communicate KCLSU’s new brand direction into the new Union spaces at Bush House. Project manage branding and additional brand collateral both online and offline. Source, brief and oversee production of all on site branding. Work with key stakeholders, including operations, commercial, and digital and student life teams. Create and implement the Bush House brand communications plan for 2018/2019. Set up events and new partnerships for the launch of KCLSU at Bush… Show more Developing and communicate KCLSU’s new brand direction into the new Union spaces at Bush House. Project manage branding and additional brand collateral both online and offline. Source, brief and oversee production of all on site branding. Work with key stakeholders, including operations, commercial, and digital and student life teams. Create and implement the Bush House brand communications plan for 2018/2019. Set up events and new partnerships for the launch of KCLSU at Bush House.Develop and lead an internal communications strategy and plan for the move to Bush House. Brief and manage in house designers, freelancers, agencies and artists. Consult with and gain insight from a wide range of students to make sure KCLSU identity is reflective of student’s needs and expectations. Work with accessibility groups to make sure the space meet the needs of students with disabilities. Develop the KCLSU brand direction post-move, by reformatting the brand guidelines and developing tone-of-voice. Create and implement a brand strategy within the organisation. Show less

Launched the refreshed brand strategy throughout the organisation using guidelines, office branding. Ran workshops and brand inductions. Built relationships and influence to garner support of the change process. Implemented a new consultancy and account management system to control the creation and delivery of branded materials, campaigns and communications throughout the organisation.Consulted on creative materials with the design team through brand approval sessions and regular… Show more Launched the refreshed brand strategy throughout the organisation using guidelines, office branding. Ran workshops and brand inductions. Built relationships and influence to garner support of the change process. Implemented a new consultancy and account management system to control the creation and delivery of branded materials, campaigns and communications throughout the organisation.Consulted on creative materials with the design team through brand approval sessions and regular meetings. Built brand awareness strategy using insight and research. Carried out brand testing on the general public to ascertain brand familiarity/awareness. Delivered campaigns against multiple stakeholder objectives, particularly advocacy, fundraising and research, whilst maintaining brand targets. Project managed brand marketing campaigns and lead cross-organisational teams on planning, development and delivery. Created Evaluation process for these campaigns with key stakeholders and agencies Show less

Brand Manager for Top Gear with 6 month Doctor Who secondment. Worked with production and external agencies to create Top Gear brand materials and assets (including photography). Liaised with regions to distribute assets and content globally. Worked alongside Commercial Director on brand partnerships and activations for Microsoft Xbox.Led content marketing strategy for our brand partners. Consulted with Top Gear television production on forthcoming content; from conception to… Show more Brand Manager for Top Gear with 6 month Doctor Who secondment. Worked with production and external agencies to create Top Gear brand materials and assets (including photography). Liaised with regions to distribute assets and content globally. Worked alongside Commercial Director on brand partnerships and activations for Microsoft Xbox.Led content marketing strategy for our brand partners. Consulted with Top Gear television production on forthcoming content; from conception to delivery. Managed the delivery of promotional content from edit suite, to BBC Public Service and BBC Worldwide content and marketing teams. Built and maintained strong relationships with all Top Gear business areas. Worked with talent agents and presenters throughout the approval process.Delivered key creative projects for Doctor Who. Show less

Updated, maintained and publicised the RHS brand guidelines to ensure RHS wide consistency and understanding of RHS brand values.Managed the creative process and production of core brand marketing materials to promote charitable activity. Creative briefing and production of creative materials across other RHS departments.Created new guidelines for RHS Chelsea Flower Shows Artwork to work with Special Events and partners such as Fortnum and Mason, M&G, Ernst and Young on their marketing… Show more Updated, maintained and publicised the RHS brand guidelines to ensure RHS wide consistency and understanding of RHS brand values.Managed the creative process and production of core brand marketing materials to promote charitable activity. Creative briefing and production of creative materials across other RHS departments.Created new guidelines for RHS Chelsea Flower Shows Artwork to work with Special Events and partners such as Fortnum and Mason, M&G, Ernst and Young on their marketing materials. Client relationship building with show partners, including M&G for Chelsea. Managed and delivered RHS charity communications at RHS Chelsea Flower Show. Project managed visual communications for the RHS Stand and organised planting in accordance with the theme of Britain in Bloom 50th Anniversary. Managed and edited quarterly Seasons newspaper, distribution figures in excess of 50,000 at the four main RHS Gardens. Show less

Specialising in women’s fashion, health, lifestyle and culture, as a Freelance Writer.

Managed brand involvement at New Zealand Fashion Week. Liaised with the Brand Manager and potential/current sponsors to create and coordinate activation and leveraging ideas. Built positive relationships with clients and colleagues, to support the business needs and promote the NZFW brand. In addition to the sponsorship side of the business, key responsibilities include writing and editing official copy for NZFW announcements, press releases, website content and sponsorship content… Show more Managed brand involvement at New Zealand Fashion Week. Liaised with the Brand Manager and potential/current sponsors to create and coordinate activation and leveraging ideas. Built positive relationships with clients and colleagues, to support the business needs and promote the NZFW brand. In addition to the sponsorship side of the business, key responsibilities include writing and editing official copy for NZFW announcements, press releases, website content and sponsorship content for online and social media platforms. Managing a strong, deadline oriented workload and overseeing junior members of the team.Key achievements in this role:• Coordinating editorial content for The Guide Magazine, with circulation figures around 85,000.• Sole Editor of the Daily News - the official news publication for NZFW 2012, distributed to over 40,000 people during the event.• Organising and executing key partner meetings.• Facilitating sponsor and key stakeholder involvement at New Zealand Fashion Week.• Managing sponsor investment. Show less

MyStreetChic.com is a UK based regionally focused fashion community site. The site focuses on the latest fashion and beauty trends and how real people are interpreting them in their area and around the country. In this very broad role, I generated content for the website and reported on the latest fashion, celebrity and beauty trends. I commissioned and edited content for the site, edited photos for the site using photoshop, researched new trends, liaised with PR, created and… Show more MyStreetChic.com is a UK based regionally focused fashion community site. The site focuses on the latest fashion and beauty trends and how real people are interpreting them in their area and around the country. In this very broad role, I generated content for the website and reported on the latest fashion, celebrity and beauty trends. I commissioned and edited content for the site, edited photos for the site using photoshop, researched new trends, liaised with PR, created and implemented social media strategies, conducted interviews with fashion industry professionals and celebrities, and managed a team of student fashion ambassadors. During this role I continued to work across the other Horizon New Media titles as a Staff Writer. Key achievements in this role:• Pitched conceptual ideas for the website based on extensive market research. Highlighted a niche in the marketplace for an online fashion community. Used knowledge and experience of the target demographic to create a website that met the needs of its target users.• As part of the launch of the website: created, launched and hosted an event to raise awareness, publicise and gain public support. • Organised all official events both locally and nationally, notably a fashion show sponsored by Boohoo.com.• Attracted 20,000 unique visitors in our three month launch period (366% of original estimates): the culmination of 11 months work with senior management, editorial, website designers, focus groups and retailers. • Developed and managed a dynamic and broad range of local and national media/PR contacts, to ensure that the website generated interest and gathered support.• Kept in touch with industry news, views and trends to ensure that content remained always relevant, interesting and thought provoking. Show less

Matchtight is a specialist media relations, PR, publications, marketing, event/athlete management and accreditation services company dedicated to maximising the profile of sport, leisure, health and related activities. In this role:Co-organised local and national sporting events; liaised with the media; generated copy (event write ups, athlete biographies and press releases); proof read written work and publicised upcoming events. As a Finance Administrator, completed an overhaul of… Show more Matchtight is a specialist media relations, PR, publications, marketing, event/athlete management and accreditation services company dedicated to maximising the profile of sport, leisure, health and related activities. In this role:Co-organised local and national sporting events; liaised with the media; generated copy (event write ups, athlete biographies and press releases); proof read written work and publicised upcoming events. As a Finance Administrator, completed an overhaul of company tax records, organised expenses and ran the payroll.Key achievements in this role• Used my creative skills and design experience to create press packs, athlete biographies, press releases and website content for the new Commonwealth Games England website.• Full responsibility for coordinating and managing the logistics for press days to publicise events including British Skeleton and the Winter Olympics 2010.• Organised the logistics for a major press conference at the University of Bath for Paralympics G.B. Show less