Sian Timmermans Email & Phone Number

London, England, United Kingdom

Kent, England, United Kingdom

Contracts with:Fest & Revel - 5 site independent pubs & bars in the South EastGallio - Mediterranean pizza with flair! Launched a new QSR to Canary Wharf. Opened December 2021 in Cabot Place, Canary Wharf. www.Gallio.uk - Freelance Marketing Manager - 18 month contract iHowz Landlords Association - heading up social media and Wordpress website launch - 12 month contract Merry Harriers, Eastbury Hotel and Beachcroft Beach Huts - Project management of marketing material & launching local walking, stay & dine offers.Elite Pubs - July 19/20 (1yr contract) Group Sales Marketing ManagerHeaded up a team of 5, planning and implementing seasonal and bespoke strategy across sales, events and digital marketing. Made the Elite family of pubs Covid 19 secure.Project managed and launched The Pig and Sty, Bethersden. Project managed the launch of 6 bespoke and unique B&B rooms at The Potting Shed, Langley. Project managed the opening of Guest bedrooms within The Farmhouse, West Malling.City Glen Pub Co - July 18/19 - (1yr contract)Marketing ManagementElite Pubs – owner and operator of 8 pubs and venues in Kentwww.elitepubs.com(6-month contract - May 17 / Dec 17

West Malling, Kent, United Kingdom

Responsible for the implementation of the digital, central and local marketing strategy. Since moving over to the branded concept ‘Geronimo Inns’ from Young’s the portfolio increased from 25 to 36 beautiful and bespoke pubs in London and Surrey. We turn heads with our customers and within the industry, proving that it’s the little touches that count. We pride ourselves on beautifully presented food using seasonal, locally sourced ingredients, over 40 wines available by the glass, a wide range of cocktails and also craft beers.As Marketing Manager I was responsible for all product development from concept to launch, pricing, customer communications on all platforms, social media and digital campaigns, managing agencies, trends forecasting, developing new concepts and creating and implementing our little touches always keeping within budget.Key achievements to date:Introduction of online booking platform (Access Collins) converting £1.8million in bookings in first 8 monthsYear on year website visit increase of 45% at 120k visits per month via new CMS websites and SEO and PPC campaignsIntroduction of marketing initiatives contributing £290k in sales over a 6 month periodDatabase growth of 100k with a newsletter open rate of 26%Concept, launch and pre-marketing of all new pubs and refurbishmentsWinner of The SRA Three Star award in both 2014 and 2015Building on the brand essence and DNA – being the custodian of the brand identityLaunch of GTV – our very own TV channel and blogCore seasonal projects – Christmas, Harvest Festival, 18th and 20th Birthday celebrationsFood marketing and PR project managementRecruitment and training support through innovative campaignsMusic pubs given their own identity and digital strategyImplementation of seasonal events in the pubsMystery customer administered and financial support from suppliers gainedLine manager of the in house Graphic design team of twoBudget controlCAPEX Project management

Reporting to the Director of Marketing and directly aligned to the Operation Managers. Responsible for the implementation of the new Young’s Hotels branding, localised marketing activity and central marketing initiatives.Achievements:Implementation of the Young’s Hotels’ marketing strategy to achieve awareness of Young’s Hotels within the market place, driving marketing and sales promotions to achieve maximum occupancy (70%) and RevPar (£50) growth. Researched and delivered within agreed timeframes, a 12 month e-marketing and digital plan for youngshotels.co.uk to include Young’s Hotels Olympic strategy for London 2012.Annual e-marketing plan for hotel division which included a strategic online presence for London 2012 maximising SEO functionality.Developed an e-marketing and PPC strategy to drive online direct bookings targeting 3rd party bookers. Maximised data capture across youngshotels.co.uk to create a unique hotel database of 40,000.Provided marketing collateral support to assist in the re-positioning of Young’s Hotels in the market.Developed and implemented agreed localised marketing activity to support identified under-performing or re-positioned pubs. Reviewed and monitored the activity - recommending criteria for future activity.Developed a localised PR plan to raise awareness for key projects and delivered increased footfall.Implemented and completed consumer research plans for key project houses using demographics, focus groups and mystery customer reports.

Birmingham, West Midlands, United Kingdom

Set up new administration and operational systems at headquarters and at all 15 venues throughout the UK. Establishing the PA role within the company and being an essential function of the day-to-day smooth running of the head office. Supported the launch of new sites.

Leisure Management 2:1, Ba (Hons), 2:1

Activities and Societies: University netball team BA (Hons) Leisure Management 2:1

Gcse'S & A Level'S

Activities and Societies: Head Girl, Captain of girls sports, Head of House (Duckworth) GSCE's and A Levels