Sibil Samuel Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

- Evaluated existing Marketing Technology ecosystem & processes, and defined and recommended opportunities to enhance its capabilities & utility- Translated business requirements into an architecture and design that constituted the blueprint for the solution- Served as a Product Owner and led the design, planning, and execution of multiple concurrent technology projects which includes Data flow, enhancing capabilities, Operational Datastore, and data treatments - Guided up to 20+ stakeholders throughout the project lifecycle within hybrid agile and waterfall environments to align work to key strategic projects, improving processes, meeting regulatory needs, and any incremental cost savings and revenue growth targets- Partnered with multiple stakeholders to gather requirements, define roadmaps, governance plans and inform budget for resources- Defined change management activities for related stakeholders as enhancements to the Marketing Technology Ecosystem are continuously planned and deployed- Partnered with Enterprise and Solution Architecture teams to assist in developing the Customer 360 (CDP) Target State Architecture and roadmap- Developed Target State Operating Models for platforms that will support the enablement as per the strategy

Toronto, Ontario, Ca

• Assisting to define marketing technology roadmap and KPIs to achieve different marketing team's goals• Evaluating and implementing new marketing technologies that will best deliver the most relevant message to the right customer in the right channel at the right time (personalization & regionalization).• Driving adoption of new technology through sharing the technology’s value across the organization and manage usage across the Marketing & Sales team• Continuous optimization of marketing initiatives through technology solutions• Assisting in data integration and automation discussions with 3rd party agency and internal stakeholders (Digital, Marketing, Brand, IT) to optimize ROI and manage customer communication • Managing the daily operations of the technology stack • Facilitating the delivery of highly complex and diverse reporting function• Owning and driving various platform strategy, performance, data integrity, alignment and be responsible for identifying analytical opportunities to drive insight generation

Toronto, Ontario, Ca

• Owned & admin'e the CRM system(Salesforce.com), Marketing and Sales Tools, and all other CRM integrated tools, and technology• Led Reporting and analysis for Marketing & Sales department • Worked closely with Demand Generation, Channel Marketing, Content Team, Digital and Sales Teams to achieve targets and maximize marketing ROI• Worked on building efficient and effective process that translates to higher productivity and revenue• Worked on establishing an automated and effective lead distribution and follow ups for the Sales Team• Worked with the sales team to ensure the marketing - sales lead hand-off is efficient and lead data they need to be successful is on hand• Worked with the marketing team to design nurture campaigns to support Sales• Oversaw technology stack integration to ensure operational efficiencies and visibility• Established processes for sound data-hygiene, data integrity and data governance

Toronto, Ontario, Ca

• Administered the CRM system (Salesforce.com) and was responsible for driving the implementation, management and optimization of marketing and sales systems, processes, and technology.• Created and managed data maintenance workflows and process governance between all integrating systems e.g. Marketo & Salesforce.• Continuous optimization of the revenue funnel, lead scoring models, and ways to improve lead lifecycle• Identified gaps in the sales and marketing prospect communication strategy to support and build a strong alignment between marketing and sales.• Defined, developed and delivered an accurate marketing attribution and performance structure.• Worked with the marketing team to design and built campaigns to move target leads down the funnel • Analyzed channel performance and made recommendations for improvements to meet objectives.• Built ROI reporting for all programs and channels.• Managed relationship with marketing technology vendors to understand application roadmaps, planned enhancements, and updates. • Built the foundation for marketing to execute Omni-channel campaigns

• Perform analysis of the given data, drawn from different sources, against standard KPI’s and draw accurate inferences • Evaluate the given problem and situation; investigate for solutions using data analysis practices and prepare analysis reports • Supports the C-suite, Management, Call Center, and Marketing teams with ad hoc reporting and analysis on performance, promotions and operations• Optimized business processes as related to CRM business disciplines. • Drove development and execution of CRM campaigns across all channels.• Working with various internal and external stakeholders for the implementation, configuration and maintenance of the CRMs• Creates and manage project timelines and work back schedules• Performs data mining, data compiling and data extract• Establish and track metrics, including campaign effectiveness, prospect engagement, funnel advancement, conversion rate and ROMI to identify success and enhancement opportunities• Develops business processes for efficient and effective workflow between all departments• Build and constantly improve company’s email marketing strategy, test plans and overall program development while creating new flows for prospects and customers• Hands-on involvement in solution design, configuration, setups, work around, interfaces, and user training of the database management system• Manages all initiatives and resourcing related to data quality, customer data integration, data profiling, and data project planning• Maintains prospects’ database and conducts pre, and post campaign analysis• Initiated renewed evaluation of data quality and merge/purge processes • Audits processes to ensure Do Not Call, Direct Marketing Association (DMA) Do not solicit, and other suppression sources were current

• Coordinating and tracking all Social Design’s marketing activities and initiatives • Assisting with, and contributing to, the creation and completion of all marketing collateral, case studies, web development, micro-site and communication • Developing target pipelines relative to audience segmentation and marketing campaigns • Creating and maintaining project schedules and status meetings• Preparing reports, briefs, and presentations• Managing day-to-day projects• Maintaining client relations, gathering project requirements, and managing all customer logistics and details • Leveraging company collateral efficiently and effectively to communicate and clarify company offerings • Managing and providing high level administrative and clerical duties to ensure efficient work flow• Creating systems that support performance efficiencies and operational excellence• Maintaining the database• Reporting directly to the CEO, supporting and completing all assigned initiatives in a timely and professional manner

Bangalore, Karnataka, In

Supported senior management in augmenting sales strategies and the targets, Implemented sales development strategies, Developed new sales relationships to increase our business volume, Identified and exploited business opportunities, closed new customer deals while retaining existing ones, Studied the market to provide focused, well-researched forecasts that will support the company's business planning, expanded business with the existing client list• Achieved 400% growth in total department revenue• Retained 100% of the client and grew the client list by 500%• Responsible for expanding a 4 member team to a fully functional team of 35• Mapped business requirements and coordinated in developing and implementing processes in line with guidelines set by clients • Worked proactively with onsite Business Development Managers for negotiations and closures• Proactively followed up with prospects and clients for future business expansion• Created, revised and executed project work plans, meeting changing needs and requirements• Recognized for the success of turning around accounts with relationship difficulties• Monitored the overall functioning of processes, identified improvement needed areas and implemented measures to maximize client’s satisfaction level• Planned and monitored daily staffing schedules, adjusted accordingly to ensure adequate staffing levels that support operational demands and business objectives• Managed administrative functions to ensure all compliance requirements were met• Formulated marketing strategies, and deployment of available resources to achieve the organizational business objectives

• Assisted in setting up their office in India.• Designed and carried out Verification of Square-Root-Raised-Cosine FIR Filter-7-Tap (Vertical and Horizontal Designs) using VHDL.• Carried out the Designing, synthesis and test bench of a Correlator for 802.11a Format using VHDL. (Involves both the Auto Correlator and Cross Correlator).• Was involved in the Designing and Synthesis of Modulation Blocks for OFDM PHY Layers in VHDL platform.• Synthesis and verification of a hardware block-Trace Mode Hardware Block.

Masters In Engineering, Communication

Post Graduate, Strategic Relationship Management

Post Graduate, Marketing Management

Bachelors Of Engineering, Electronics And Communications

Education record