Sibil Samuel Email & Phone Number

Toronto, ON, CA

Toronto, ON, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

- Evaluated existing Marketing Technology ecosystem & processes, and defined and recommended opportunities to enhance its capabilities & utility- Translated business requirements into an architecture and design that constituted the blueprint for the solution- Served as a Product Owner and led the design, planning, and execution of multiple concurrent.

Toronto, Ontario, CA

• Assisting to define marketing technology roadmap and KPIs to achieve different marketing team's goals
• Evaluating and implementing new marketing technologies that will best deliver the most relevant message to the right customer in the right channel at the right time (personalization & regionalization).
• Driving adoption of new technology through sharing the technology’s value across the organization and manage usage across the Marketing & Sales team
• Continuous optimization of marketing initiatives through technology solutions
• Assisting in data integration and automation discussions with 3rd party agency and internal stakeholders (Digital, Marketing, Brand, IT) to optimize ROI and manage customer communication
• Managing the daily operations of the technology stack

Toronto, Ontario, CA

• Owned & admin'e the CRM system(Salesforce.com), Marketing and Sales Tools, and all other CRM integrated tools, and technology
• Led Reporting and analysis for Marketing & Sales department
• Worked closely with Demand Generation, Channel Marketing, Content Team, Digital and Sales Teams to achieve targets and maximize marketing ROI
• Worked on building efficient and effective process that translates to higher productivity and revenue
• Worked on establishing an automated and effective lead distribution and follow ups for the Sales Team
• Worked with the sales team to ensure the marketing - sales lead hand-off is efficient and lead data they need to be successful is on hand

Toronto, Ontario, CA

• Administered the CRM system (Salesforce.com) and was responsible for driving the implementation, management and optimization of marketing and sales systems, processes, and technology.
• Created and managed data maintenance workflows and process governance between all integrating systems e.g. Marketo & Salesforce.
• Continuous optimization of the revenue funnel, lead scoring models, and ways to improve lead lifecycle
• Identified gaps in the sales and marketing prospect communication strategy to support and build a strong alignment between marketing and sales.
• Defined, developed and delivered an accurate marketing attribution and performance structure.
• Worked with the marketing team to design and built campaigns to move target leads down the funnel

• Perform analysis of the given data, drawn from different sources, against standard KPI’s and draw accurate inferences
• Evaluate the given problem and situation; investigate for solutions using data analysis practices and prepare analysis reports
• Supports the C-suite, Management, Call Center, and Marketing teams with ad hoc reporting and analysis on performance, promotions and operations
• Optimized business processes as related to CRM business disciplines.
• Drove development and execution of CRM campaigns across all channels.
• Working with various internal and external stakeholders for the implementation, configuration and maintenance of the CRMs

• Coordinating and tracking all Social Design’s marketing activities and initiatives
• Assisting with, and contributing to, the creation and completion of all marketing collateral, case studies, web development, micro-site and communication
• Developing target pipelines relative to audience segmentation and marketing campaigns
• Creating and maintaining project schedules and status meetings
• Preparing reports, briefs, and presentations
• Managing day-to-day projects

Bangalore, Karnataka, IN

• Supported senior management in augmenting sales strategies and the targets, Implemented sales development strategies, Developed new sales relationships to increase our business volume, Identified and exploited business.
• Achieved 400% growth in total department revenue
• Retained 100% of the client and grew the client list by 500%
• Responsible for expanding a 4 member team to a fully functional team of 35
• Mapped business requirements and coordinated in developing and implementing processes in line with guidelines set by clients
• Worked proactively with onsite Business Development Managers for negotiations and closures

• Assisted in setting up their office in India.
• Designed and carried out Verification of Square-Root-Raised-Cosine FIR Filter-7-Tap (Vertical and Horizontal Designs) using VHDL.
• Carried out the Designing, synthesis and test bench of a Correlator for 802.11a Format using VHDL. (Involves both the Auto Correlator and Cross Correlator).
• Was involved in the Designing and Synthesis of Modulation Blocks for OFDM PHY Layers in VHDL platform.
• Synthesis and verification of a hardware block-Trace Mode Hardware Block.

Masters In Engineering, Communication

Post Graduate, Strategic Relationship Management

Post Graduate, Marketing Management

Bachelors Of Engineering, Electronics And Communications

Education record