Siddesh S B Email & Phone Number

Bangalore Urban, Karnataka, India

• Customer Acquisition and Retention: Successfully managing new customer acquisition and retention strategies across a wide range of digital marketing channels, including Google (Search, Display, App, YouTube), Facebook, DV360, Apple Search Ads, Snapchat, Native ads, and OTT platforms.• Data-Driven Decision Making: Utilizing data analytics to derive valuable insights and translating them into actionable strategies to optimize campaigns for better performance.• Strategic Leadership: Leading the development and execution of digital marketing strategies for both web and app platforms, while managing a substantial monthly budget of up to 10 Crores.• Performance Metrics: Taking ownership of critical metrics such as Customer Acquisition Cost (CAC), Cost Per Order (CPO), monthly revenue, and user growth, ensuring efficiency and profitability.• App Traffic and User Engagement: Implementing user acquisition campaigns (UAC) to drive traffic to the app and mobile site, along with segmenting app users for re-engagement through targeted in-app actions and communication.• Cross-Sell and Up-Sell: Analyzing customer research, market conditions, and competitor data to design and implement effective cross-sell and up-sell strategies.• Strategic Planning: Overseeing complete business operations and formulating revenue generation strategies, including profit management and revenue forecasting, with a focus on meeting and exceeding targets within specified timeframes.• Tool Proficiency: Demonstrating hands-on experience with various tools, including MMP (Branch & Appsflyer), Google Analytics, Webengage, CMS, Moengage, Localytics, and Smartly, to enhance campaign performance and analytics.

Bengaluru, Karnataka, India

• Managing pay per click campaigns and ad spend budgets for Google Ads, Facebook, Instagram, Criteo, Revx, Vizury, Snapchat,Apple search Ads, ASO, Email, SMS, TikTok and Bing• Devising strategies to drive traffic to the company Website & App• Making improvements to the website and App, developing and managing digital marketing campaigns• Managing complete Branding campaigns on programmatic language DV360 through Agency• Evaluating customer research, market conditions, and competitor data• Overseeing complete business operations & drafting strategies for revenue generation• Handling profitability, forecasting sales targets and executing them in the given timeframe• Coordinating with Creative, Tech, SEO and SMO teams for project execution• Evaluating emerging technologies and recommend perspective for adoption where appropriate

Bangalore Urban, Karnataka, India

• Managing new acquisition and retention of customers across digital marketing channels (Google – Search, Display, App, Facebook, Bing)• Data analytics to derive useful insights and converting them into actionable to optimize the campaigns better.• Driving digital marketing strategies and execution for business both for web and app across all channels managing a budget of up to 3 Cr a month• Working on the website management with the help of CMS during Sale and Offers period• Hands on experience of tools: MMP - Branch & Appsflyer, Google Analytics, Web Engage, CMS

Bangaon Area, India

• Worked on Webengage Omni Channel Campaign Tool for Android, Ios, and Web Notification• Worked with Vendor, For the Email Marketing (I helped them in term’s of mailer creative, Landing pages, Subject Line’s, Targeting and Etc)• Handle Monthly Targeting 3+ crore msg for SMS Marketing Campaign by using Vodafone Idea Portal• Worked on Magento, CMS, Mad-admin to change the banner, discount update, offer changes, and timer-strip on the Zivame website.• Daily working on Excel Sheet to update Omin Channel Revenue - Facebook, Sem, Affiliate, Sms, Mailer, and other traffic Medium for the Zivame• Worked on the website management with the help of CMS during the Sale and Offers periods as well• Facebook Marketing: Planning, Implementing, Optimizing, Analyzing, Reporting and Scaling the channel month on month.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Pursuing MBA in Marketing from Karnataka State Open University, Mysore

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering