Sr. Executive - Public Policy, Research And Anti-Piracy
Worli, Mumbai
Role: Assist the President in lobbying and public policy efforts with the government and head Anti-piracy.• Operations: Assumed ownership of two regional and a national conclave for members and stakeholders with over 200 in attendance in total. Directed everything from scheduling, logistics, press and designed the aesthetics (backdrop, invites, stage), the Executive Board unanimously agreed to give a month’s salary as reward for the job well done. Overhauled the organization’s internship program and supervised 3 legal and management interns. Supervised the IMI membership and ISRC programs. • Research & Analysis: Published two internal reports and contracted one study with Deloitte. Led extensive research on key digital music trends and music consumer insight both locally and globally and presented them to the board and the govt. in concise and visual presentations. Addressed several audiences on global and local pain points like ‘The Value Gap’ and music piracy. Summarized conclusive reports and consultation papers for Govt. Ministries, Copyright Board, Digital Crimes Units, Federation of Indian Chambers of Commerce and Industry (FICCI), Department of Industrial Policy & Promotion (DIPP), GST Council, etc.• Strategy Implementation: Took charge of the Anti-Piracy department after the person in-charge resigned. Recruited and trained a team of 3 and improved URL hunting from a few hundreds to 10,000+ infringing URLs every month. Enhanced communication with IFPI which led to precise URL reporting and demonstrable improvement in blocking success rate by 15%. Built and maintained close working relationships with IFPI and music labels to ensure a constant flow of inputs and resources.• Project Management: Collaborated with Singapore’s division of BMAT on IMI’s Music Charts project in compliance with IFPI’s guidelines. Partnered with all the major music OTT platforms in the country to compile data for test runs and sent progress bi-weekly reports to IFPI.