- Strategically planned and executed product roadmaps for over 6,000 retail merchants, 14+ brands, and 15+ issuers, resulting in a 75% increase in Monthly Active Users (MAUs) and generating a Gross Transaction Value (GTV) of ₹1,267 Crore over the past 18 months- Successfully launched 4 major retail credit products, facilitating 4,500+ new merchant acquisitions through offline POS models, enabling UPI, card, and EMI payments- Handling a team of 5+ product managers & product marketing… Show more - Strategically planned and executed product roadmaps for over 6,000 retail merchants, 14+ brands, and 15+ issuers, resulting in a 75% increase in Monthly Active Users (MAUs) and generating a Gross Transaction Value (GTV) of ₹1,267 Crore over the past 18 months- Successfully launched 4 major retail credit products, facilitating 4,500+ new merchant acquisitions through offline POS models, enabling UPI, card, and EMI payments- Handling a team of 5+ product managers & product marketing managers Show less

- Developed and implemented core design language for 7+ product usage tools, including Store Cashier Incentive and Price Information tools, driving a GTV of ₹550 Crore and enhancing merchant wallet share by 30%.- Collaborated with engineering and business operations teams to translate 15+ retail projects and product designs into successful revenue and cost optimization releases

- Devised and executed go-to-market strategies for CDIT credit products, achieving a 12% increase in organic customer retention through targeted digital marketing initiatives- Managed product awareness campaigns with ad agencies, enhancing brand visibility across social media channels and boosting lead generation by 1.5x- Planned and executed Below-The-Line (BTL) and Above-The-Line (ATL) activities, reducing Customer Acquisition Cost (CAC) by 32% and generating 2,000+ qualified leads… Show more - Devised and executed go-to-market strategies for CDIT credit products, achieving a 12% increase in organic customer retention through targeted digital marketing initiatives- Managed product awareness campaigns with ad agencies, enhancing brand visibility across social media channels and boosting lead generation by 1.5x- Planned and executed Below-The-Line (BTL) and Above-The-Line (ATL) activities, reducing Customer Acquisition Cost (CAC) by 32% and generating 2,000+ qualified leads per week- Spearheaded content planning and copy execution to drive engagement, achieving 1,700+ MAUs on digital platforms- Oversaw 100+ sales and on-ground teams for in-store communication, resulting in a 12% average reduction in wallet share gaps across 10 states Show less

- Conducted qualitative research on 10+ skill-based learning modules by administering over 500 surveys across 10+ schools, assessing student reactions and learning outcomes- Designed and implemented feedback reinforcement tests, resulting in a 32% increase in average test scores over a 3-month period by enhancing content retention- Streamlined learning modules by reducing content load by 70% based on student feedback and engagement, optimizing for relevance rather than solely… Show more - Conducted qualitative research on 10+ skill-based learning modules by administering over 500 surveys across 10+ schools, assessing student reactions and learning outcomes- Designed and implemented feedback reinforcement tests, resulting in a 32% increase in average test scores over a 3-month period by enhancing content retention- Streamlined learning modules by reducing content load by 70% based on student feedback and engagement, optimizing for relevance rather than solely difficulty- Facilitated the rollout of 5 revised STEAM content modules to 1,500+ students across 10+ schools, incorporating holistic feedback evaluation systems to ensure positive learning experiences Show less