Public Relations & Corporate Communications Industry - through Earned, Owned & Shared platforms of Brand IMC – has tremendous potential to comprehensively & satisfactorily manage Brand Demand generation & sustenance, be it of a Corporate or Product. However, there still remains a DESIRED VS ACHIEVED GAP. Nonetheless, this GAP that can be steadily filled. India’s Public Relations & Corporate Communications Industry can ACCELERATE MUCH FASTER if we make its internal ERPs – Efforts, Resources & Processes – the REAL HEROES! The Industry’s closeness with India Inc.’s Boardroom is directly linked with the standard of Efforts, Resources & Processes it deploys. BRAND BALANCE will re-engineer & balance the Brand’s PR Communications Assembly Line - Listening, Benchmarking & Target Setting, Execution, Measurement & Evaluation - by re-imagining & re-engineering the ERPs. It will demonstrate the tangible outcome of PR & Corporate Communications to the C-suite.

I started as one of the thousand PR Agency professionals way back in 1998. Today, however, owing to my passion for the domain on Brand Communications and Marketing, I work as the Sr VP- Corporate Communications and Business Head - Eikona in TAM Media Research (a Nielsen & Kantar JV). Here, I handle double responsibilities of a) Business Head of an Earned Media audit service b) Sr. VP of External and Internal Communications. Before joining TAM Media Research in 2004, I have worked in various PR Firms like IPAN, LinOpninion, Burson-Marseteller etc. After joining TAM, have presented various papers at seminars, taught at Business & Media Schools, published articles in Newspapers and Websites.Details: a) Set up the Corporate Communications division for TAM Media Research which includes the role of External & International Communications b) Represented TAM at CASBAA Hong Kong c) Represented TAM in the Indian delegation of FICCI Media & Entertainment Convention held in London in 2006 d) Presented a research paper at Nielsen Annual Client Conference f) Was asked to take additional responsibility of Eikona – the Earned media/PR audit service in 2007. Turned it to profitability and is now a sought after & respected earned media audit service in the industry. g) Presented the first Standard PR Measurement Tool Kit to the Industry at the PRCAI Annual Summit in 2007 in Mumbai h) Jury member at PR & Corporate Communications Award functions i) Published various articles in newspapers and websites – offlate, mxmindia.com and exchange4media.com publish regular fortnightly articles authored by me.My role involves Media Research, Understanding Brand Building and Communication dynamics through Advertising, PR, Brand Placements, Consumer Understanding, Media Consumption. I also take sessions at Media and MBA institutes

Started my career as a PR Agency professional in Delhi. Career graph made me take up senior roles as I worked across agencies in Delhi and then in Mumbai. The last role in a PR Agency was as an Associate Director - Client Servicing at IPAN, Mumbai.