Successfully drove digital and content as the new core within media mix with 4x increase in spends on medium.Set up an actionable approach to leverage media audit by setting operational norms for quantitative and qualitative parameters.

Solely responsible for managing and delivering 360* media solutions for Pepsi Foods.Set up processes to increase productivity across traditional and non-traditional media. Orchestrated a differential buying approach on digital via consolidation using an eGRP model.Groomed the team across all levels to be able to lead independent categories with minimal escalations

Strategic decision making for brands’ media solutions.Collaborated with internal teams and media partners to enable media neutral brand strategies.Established digital media as core for this FMCG brand.Closed all leakages at Pepsi foods across all media to truly live up to the AOR sentiment.Led the portfolio investment strategy and annual brand plans for Lay’s Kurkure, Aliva, Quaker, Uncle Chips & Lehar.

Led the team and was responsible for developing the scope of business for Yum! Restaurants and ESPNIdentified strategic & tactical media opportunities & owning the responsibility of completion.Leveraged varied GroupM divisions across traditional & non-traditional media to grow the team revenue & bring value to the client beyond a pure TV, print led approach.

Servicing & media planning lead for VLCC, Havells, unicef, Hitachi and ESPN.Actively contributed to pitch presentations encompassing a 360* media strategy

Responsible for formulating overall media plans compatible with communication strategy for Dabur Baby care & Dabur Hair Care, Cargill Foods, Gail and PSI.