Siddharth Kabra is a product and strategy consultant working with various local and national brands. Siddharth studied Product Design at NID, Ahmedabad and Strategic Managment at IIM, Calcutta. He has been working in the area of Design consulting for over 15 years for clients across sectors; and has built an organization comprising of various design services offered as a integrated, end to end service.Siddharth is the CEO of monsoonfish. Monsoonfish has been working in product strategy, Design, UX and UI with an energetic team of 40+ designers. Team Monsoonfish works on various mobile applications, web applications, software, applications, websites across domains like Healthcare, ERPs, HRMS, Learning & Education, Automotive, and many more where we've added value in terms of user relevant product featuring, easy to use user experience (UX) design and stunning looking graphic (UI) design.Won an International OPUS design award for designing the user experiences and interactions for the way the information net would behave in the future, complete with products that would support the system. Research was done on technological directions and wants of the information, communication and entertainment age that has come and the huge part of which awaits us in the future.Have done extensive research on behavior of people in retail environments, (India, UAE and Singapore creating meaningful guidelines for design to sell more, create brand value and improve experience. The result was a detailed checklist retail design must-haves.Specialties: Systems Design and Integration, Complexity Reduction , Gap and Opportunity Analysis, Product Design, Interaction Design UX, Interface Design UI, Styling, Brand Strategy, Communication Design