In an effort to make most of my experience of last many years, Orange Link is my entrepreneurial venture specializing in alcoholic beverages imports distribution and marketing. As an independent operator, Orange Link will be representing some of the leading brands in the region for distribution. More updates to come soon!Strengths• Gulf/UAE market network• Retail Distribution and Trade Marketing• Fine Wine Portfolio

As an expansion of my Gulf Business, Orange Link Afrique is independent entity established to import, distribute and market drinks brands in African continent covering distribution in various African countries.

Managing Regional Off Trade Business - Abu Dhabi, Dubai, Northern Emirates -UAE, Qatar, Bahrain• Planning and organizing regional trade marketing plans for PRG’s largest channel by volume in domestic business for international portfolio• Developing Annual Trade Marketing calendar by brands, by retailers in line with key local battlegrounds and annual marketing brand plans• Building and Managing A&P budgets working with Duty Paid Sales Team – by customer and by brands in line with Volume and CM targets• Leading and Managing Value Added Pack offers for leading brands in key categories to drive volumes/sell out for business encompassing SAARC, Gulf Duty Paid and Lanka operations• Lead parallel inflow stock project to assess potential value/volume impact on domestic business • Executing best practices in retail visibility across PR International portfolio• Managing Key relationships with regional wholesalers, distributors, retailers

• Commercial role focusing on RTM and distributor management in a multiple license market• Managing a wide customer base of wholesalers, distributors and retailers• Delivering volumes Vs annually agreed target as a result of strong trade terms with distributors• Delivering incremental business as a result of expanding RTM to additional channels/customers• P&L Management - Pricing/A&P model structuring leading to improved NSV and CM• Executing and leading best practices in On Trade and Retail execution for Pernod Ricard's international portfolio.

• Winning customers in the last three feet, my role involves Trade Marketing support to Gulf Duty Paid Channel’s retail and on trade customers• A&P Budget planning and management for Gulf duty paid retail • Distributor's support via strategic marketing investment to gain visibility and brand representation• Strong focus on increasing depletion YoY leading to incremental shipments • Sell in and sell out analysis and marketing intelligence to plan channel marketing plan • Managing creative agencies to implement and execute delivery of tactical marketing plan, disruptive marketing campaigns

Eurostar Cellar (Holiday Group) was new beverage distributor in the UAE as of 2013 operating in on trade and retail distributing premium, craft products to UAE. Since EC's inception, my responsibilities include• Develop RTM for Abu Dhabi, Dubai On Trade Customers• Sales Channel - Abu Dhabi On trade and Duty free (Airline In-flight tenders) plus supporting roles to sales in Northern Emirates – Ajman/RAK• Sales forecast and Bottom up sales budgeting Additional ResponsibilitiesGiven additional responsibility of Product Specialist premium product into Key Accounts• Brands closely worked with – Plantation Rums, Del Maguey Mezcal, Ocho Tequila, Chase Vodka and Gin, Meantime Craft BeersWine Management - Managing wine portfolio for EC in both on trade and off trade• Buying/procuring/consolidation process liaising with suppliers/brokers and shippers 250+ SKUs• Fine Wines from UK based fine wine merchants

CCD is third licensed organization under Nakheel, Dubai World organization to import and distribute alcoholic beverages. Structured to service and support hospitality business on coastal areas of Dubai – Palm developments and World Islands, I was appointed as on trade sales person. • Driving direct sales – reporting to sales manager and head of CCD• Key accounts included – Atlantis/Jumeirah/One and Only/Kempinski and various – Bars/Restaurants/Nightclub and Tenanted Establishment• Negotiating annual supply agreements with finance/purchasing leading to improved financial performance and achieving sales targets• Working closely with core brand principals and agencies – Bollinger (Société Jacques Bollinger portfolio), Heineken, Pernod Ricard, SAB Miller to develop and execute marketing promotions/brand activation as part of overall annual marketing calendar

Krossover is a Dubai based young and dynamic ad agency specializing primarily in BTL (Below the line) marketing and TTL (through the line) communication and strategy. My role involved generating local sales leads and generating business whilst working very closely with clients to deliver a marketing solution. Playing a critical role of business development and reporting to senior management and shareholders, post-recession year 2009, under tremendous pressures successfully managed to bring a variety of clients both local and multinational companies/brands. Some of the clients included - Henkel - Schwarzkopf, Baskin Robbins, Wrigley BTL, ATL, Field Marketing, Integrated Marketing Communications,Brand Activation,Product Launches,Roadshows

Working for a Big 4 my major responsibility was assist senior managers prepare sales pitch and acquire new businesses for Govt. of India's National e-Governance Project which was implemented across all states of India.