Siddhartha Vikram Email & Phone Number

London Area, United Kingdom

Grow the SDK Footprint with In-App Publishers

London, England, United Kingdom

• Expanded Video Ads to 40% Share of Wallet (SoW) in the overall ad marketplace by designing and executing strategic initiatives.
• Delivered key product training, QBRs engaging with DSPs and User Acquisition (UA) Managers over virtual calls, conferences
• Advocated for customer voice internally, prioritizing features for product development and ensuring timely delivery of solutions.
• Improved the enrichment in JSON Request by 40% using the SDK first-party data and DMPs.
• Devised data models and framework for improved app traction and creative performance (20% Higher with 9D Framework)
• Collaborated with the engineering design teams to launch features and contributed extensively to iOS Video releases.

London, England, United Kingdom

• Collected data-backed feedback from Portfolio DSPs, leading to continuous product improvements and feature launches.
• Extensively worked on API integration with 3rd party clients and debugging the metadata.
• Collaborated cross-functionally to drive DSP opt-ins for beta releases and drive growth strategies
• Defined programmatic brand sales strategy in LATAM and US markets, growing the deal marketplace by 22%.
• Spearheaded a team focused on analytics, creatives, and operational efficiency with a customer-centric approach.
• Conducted ML-based models to run, optimize, and scale the revenue leveraging pricing algorithms (Improved gross by 24%)

Bengaluru, Karnataka, India

• Enhanced Exchange business performance, consistently achieving an average quarterly growth of 20-24%
• Devised SQL and Python scripts to automate supply optimization.
• Managed Integration and Growth plans for platforms such as Aarki, Liftoff, Criteo, Magnite, Bidswitch, Trade-desk, DV360, Linkedin, and Amazon DSPs.

Delhi, India

• Strategized E2E App Monetisation strategy, resulting in a 30% increase in the revenue within the beta launch phase.
• Driving the SEO and Keyword marketing via Google and affiliate partners
• Augmented budget allocation on Programmatic resulting in 15% increase in LTV and 20% Better ROI
• Collaborated with Developers to enhance UX design, resulting in a 20% increase in session duration.

Pune, Maharashtra, India

• Improved efficient buying margin by 23% by optimizing the auction mechanics using ML Tools.
• Increased gross impression volume by 38% in the non-USA region by closing bidding gaps.
• Collaborated with Sales in the EMEA region to drive revenue and consistently exceed monthly goals by 20%.

Mumbai, Maharashtra, India

• Post-sales design architect for the portfolio of Networking products - Cloud Computing, Data Storage and Solutions, and Network Monitoring Systems.
• Excellence award for closing 12 POCs in a month, 5 E2E deployments for cloud and server migration.
• Diversified client portfolio managing Data backup solutions for 30% of companies from the BFSI sector.