Siddhi Dhumal Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Account: H&R Block (USA)

Toronto, Ontario, Canada

Accounts: Mattel, Mondelez, Sally Beauty, & Whirlpool- Develop and present multi-media media plans- Coordinate with partner agencies and global counterparts to maintain efficient work streams - Deliver robust measurement plan including test & learn opportunities- Manage flawless implementation of campaign- Oversee reporting & build final post-campaign including robust learnings for future campaigns- Ensure finance & compliance requirements are followed- Oversee the quality, accuracy and timeliness of Strategy Planner and Assistants’ work. - Gather and analyze data to determine the client’s advertising and media needs- Manages workload flow among junior associates - Clearly communicates client brand and campaign objectives to the team to ensure insightful and strategic connections plan delivery - Proactively contribute to and/or prepare media POVs.- Analyzes media alternatives and make recommendations as to how to best allocate the Advertising budget - Plans typically include analysis and recommendations on targeting, geography, scheduling support level & budget - Provides guidance to and mentors Media Strategy Planners and Assistants to ensure their successful professional development - Provides oversight to accuracy and timeliness of Strategy Planner and Assistants’ work

Toronto, Canada Area

Accounts: Mattel, Mondelez, Wellness Food Inc., (Past Accounts: Canada Life, Under Armour, Spin Master, Janes Foods, Bosch, Brown Forman, Lyft)• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support levels, and budget• Work closely with account, creative, consumer insights and other senior media partners • Develop multi-media media plans• Present plans to the client brand group, with assistance where necessary of more Sr. media team• Maintain strong relationships with media suppliers and stay abreast of market conditions• Campaign maintenance ensuring quality control and adherence to overall media plan objectives• Negotiate approved executions – Digital, Out of Home and Print • Work with media vendors regarding the tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request• Manage contracts/ insertion orders and any resulting revisions with media vendors• Negotiation of media plans (non-broadcast), including maintaining vigilance around vendor commitments• Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans• Active participation in account status meetings• Develop/ assist with the development of POVs• Preparation of client media performance documents• Engaged in the optimization of online campaigns. • Active participant to the overall billing process - responsible for collecting, inputting and reconciling the bill out data

Toronto, Canada Area

Accounts - Novartis (Pharma), Henkel (CPG), Janes Foods (CPG), Crate & Barrel (Retail), Alcon (Pharma), Red Lobster, Post Foods (CPG).• Assist planners and supervisors in managing and executing approved media plans (all media)• Assist in the development and organization of supportive data for plans and recommendations• Communicate with local Field clients regarding tactical aspects of the media plans and to assist in facilitating information and answering questions• Manage contracts/ insertion orders and any resulting revisions with media vendors• Responsible for inputting non-broadcast/OLV media buys and managing any discrepancy reconciliations including actualizing media spending• Assist with the billing process• Responsible for updating blocking charts, budgets, and budget summaries, • Assist with media research and day-to-day communication with creative account team members as appropriate • Update competitive media reports and technical support for presentation materials

Toronto, Canada Area

Responsibilities:• Coordinated sales team by managing schedules, filing important documents and communicating relevant information• Developed sales strategy • Generated sale lead • Prepared and then followed up on any sales quotations made for clients• Stored and sorted financial and non-financial data in electronic form and presented reports• Efficiently responded to any online or telephone queries in a calm and friendly manner

Post-Graduate Certificate, Social Media

Post-Graduate Certificate, Advertising Media Management, Honours

Bachelor’S Degree, Mass Media - Advertising

Activities and Societies: ➙ Participated in College Management Event called ‘Chrysalis’ and worked in PR, Social Media and Photography.