Leslie Hampton Email & Phone Number

San Francisco, Ca, Us

Mountain View, Ca, Us

• Lead designer of discovery and multitenancy administrative tools• UX and product design for Choices: Stories You Play and StoryLoom. Choices is a top rated interactive novel game. StoryLoom is a creator-first interactive novel platform and marketplace.• Partnered with engineering and product to lead the creation of a multitenancy content management platform. Product serves responsive web, Android, and iOS native apps. • Decreased producer stress with modern CMS tools and increased internal publishing speed • Established user testing as a practice, led all unmoderated user testing, and launched 100s of tests• Managed the studio user testing budget for the whole studio and worked with leadership to choose a platform • Redesigned Choices: Stories You Play using user testing data and competitive analysis research

Editor duties have included: Creating feature stories, publishing, editing, managing submission requests, communicating with band PR, and managing photographers.https://www.instagram.com/theowlmag

Full-service design and photography for clients ranging from organic/sustainable brands, fashion, educational platforms, venues, magazines, and more. Featured clients include Asian Man Records, Charlotte Russe, Coyuchi, Easy Swim Club, Goldenvoice, Hayes Life Presents, Islands in the Sky, Student Planet, and Mariah Vineyards.

Redwood City, Ca, Us

• Compiled user research through in-person and digital user testing for SaaS photo good company• Worked closely with developers to complete a site replatform and transition to responsive design • Part of the team that launched Martha Stewart for Mixbook• Created design consistency across site marketing, email and product design • Increased conversion by improving the flow of customer projects and created an invite system to encourage collaboration and ordering• Optimized the shipping experience to save on high shipping costs

San Francisco, Ca, Us

Clients included: Google, YouTube, LinkedIn and Mercari. Work ranged from UX, product design, landing pages, photography and email templates. • Designed internal business tools for Google that supported their marketing and sales teams. Took complex spreadsheets and simplified into clean internal applications. The process entailed user interviews, research, testing, wireframes and completed designs to improve workflow. All work created adhered to the Google brand guidelines and design system. • Created a presentation and documentation to educate internal partners on Accessibility.

San Francisco, California, Us

• Researched the latest trends in design, interaction, functionality and related tools. Problem solved and brought creative solutions for all digital platforms• Worked closely with the creative team to lead the transition to mobile-first design for site and email. This included wireframes, templates, concepts, basic prototypes and best practices documentation• Leveraged data from testing to redesign key pages such as the homepage and PDP to improve sales and conversion• Reduced checkout abandonment by researching, testing and redesigning the checkout flow• Designed and tested UI for mobile and web to create enhancements to site features• Worked with development and QA to test, track and trouble-shoot bugs• Worked with outside creative agency, development and internal business partners to design, test and replatform charlotterusse.com The site was fully responsive and on the Salesforce Commerce Cloud platform• Assisted in overseeing ADA (WCAG 2.0 AA) remediation and created documentation to guide the creative and marketing teams to further compliance with accessible design

San Francisco, Ca, Us

• Created feature campaigns for homepage and department pages on oldnavy.com (US & Canada)• Worked directly with marketers and merchandising to meet sales goals for online retail• Combined research and marketing data on creative to improve performance and recreate successes• Collaborated with in-house photo team to create monthly concepts to completed stories• Presented marketing creative in weekly reviews to business partners and key directors• Designed mobile-friendly and responsive email templates• Streamlined promotions by creating templates for efficiency and design consistency • Partnered with the in-house development, photo and other cross-functional teams to create Outfits We Love Canada experience. This entailed creating a system on how outfits would be selected, retouched, named and sliced.

I took time off to focus on family caregiving and to start a not-for-profit record label, Side With Us Records.

Liaison between founders, developers and marketing. Led the design and testing of mobile app and social media b2b2c platform. Ensured and tested cross-platform functionality across various mobile devices. Created identity, print collateral and website. Developed user widgets and community blogging tools for external sites.

Featured Clients: Drum! Magazine. Full-service design and photography for clients ranging from fashion, venues, magazines, and more.

Masters, Interactive Media (Ux)

Ba/Bfa, Visual Communication, Graphic Design