MBA Marketing Specialist - Innovative, agile and results-driven strategic marketing and business development professional with deep expertise in creating and executing up-to-date, effective and integrated company marketing initiatives and campaigns to achieve maximum brand exposure. Specialties specifically in integrated marketing communications, digital marketing and social media integration and optimization, including assurance of mobile friendly online marketing tactics, sites, and viewership.- Integrated Marketing Communications Specialist (encompassing know-how across traditional marketing, events management, public relations, media, video, and online digital, mobile and social media marketing) with proven success and extensive know-how on tying in various marketing mediums and cross-branding to achieve best-of-breed campaigns, ROI, and brand recognition and exponential growth- Proficiency in marketing automation tools and various platforms, encompassing know-how of technological components on backend for plug-in to achieve optimal IP tracking, A/B testing results, SEO & SEM- Client Experiential Marketing/Customer Profiling & Behavioral Tracking/Retargeting- Development of Lead Generation Programs & Scoring- Digital/Social Media Marketing Specialist- New business developer and entrepreneur- Create extensive go-to-market strategies, working cross-functionally with executive-level management, partner organizations and agencies for execution of fully integrated marketing programs to achieve maximum market share, brand awareness, efficiency, ROI and exponential growth- Lead both individual and group trainings, provide guidance and exhibit daily management to team membersAvid student on latest and greatest marketing trends and platforms. Innovation and entrepreneurial studies and ideas/implementations are my thing – I can’t be a follower; rather, I need to be an influencer and break the mold – Sky is the limit and I am the diamond in the rough.