+ Develop and implement the Annual Brand Plan and Strategy plan to achieve brand objectives with regards to top line and market share+ Steer new products / packaging development through consumer insights derived from market research and competition mapping+ Conceptualize and execute consumer offers and trade offers to achieve competitive advantage+ Responsible for building strong brand connects with the TG through campaigns, events, and partnerships+ Ensure consistency in brand image, positioning and communication across all customer touch points+ Manage creative agencies like advertising, design, and PR agencies on all communication requirements and build strategic collaborations+ Partner with sales team for achievement of the business objectives and implement marketing program to address the relevant opportunities+ Capture trade & consumer insights and monitor trends & competition

+ Delivering business worth INR XX CR per annum at 12% growth through a network of XX Distributors, XXXX dealers and 7 Sales In-charge + Setting & achieving the monthly sales and distribution targets+ Analyzing the market data to identify the gaps and find opportunities area for generating higher revenue and further getting the plan executed + Recruiting, managing and motivating the sales team+ Planning & executing sales operation parameter like DMS/ Tablet compliance, channel expansion, range selling and productivity+Monitoring merchandizing standards and product visibility in the market

+ Design and implement marketing programs supporting the regional sales target of INR XX CR per annum through 7 BTL activation executives, XXX influencers, XXX HPAs (Colleges & schools) + Prepare and execute the BTL marketing calendar for the category+ Acquisition of new Influencers and HPAs and engage with the existing ones through periodic meets+ Ensure effective deployment of merchandizing at key dealer outlets+ Planning & implementing the category promotional activities across customer touch points

My project was to find the structural & procedural framework for starting business office in Oman, Qatar and Kuwait wherein+ Analyzed the government regulations and suggest an appropriate business structure+ Prepared country and industry risk & reward rating using a pre-defined methodology + Forecasted electricity demand for each country over next 5 years using predictive modelling such as ARIMA

+ Scan & analyze leads, identify key decision makers, convert leads into potential customers and negotiate & finalized contracts+ Project Management – Liaison with end clients and product team throughout the project for timely completion+ Pre-sales – ensure pre-bid qualification, form alliances, co-ordination across cross functional teams, prepare competitor profile & cost estimates and ensure overall commercial adherence