Sidharth Kumar Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

Gurgaon, India

• Supervised a team of 3 brand analysts and 1 digital marketing analyst in planning marketing strategies for clients using digital and offline media. Led pitch projects to expand the Rasta portfolioClients: Drums.
• Owned and drove product launch strategy for a premium feminine hygiene brand – Plush. Reached 15M people with a budget of just $40k in 2 months leading to a 10% conversion from cart to checkout
• Increased digital audience by 370% for India’s first Greek yogurt brand Epigamia in 2018-19 across Facebook and Instagram through content optimization, social listening, and strategic partnerships
• Won Social Samosa’s “Best Social Media Food Brand” 2 years consecutively for Epigamia out of 19 nominated brands including brands like Hershey's, Pringles and Kellog’s, etc
• Generated $30K revenue by pitching to and acquiring 2 cloud kitchen brands – Maverix and Canteen Central
• Collected customer insights via user interviews with 65 IG/Youtube Influencers and 16 brands. Used these insights to design and develop the UX and backend platform for Influencer Discovery App - Currry

Gurgaon, India

• Handled client relations for the Viridian Accelerator Program with focused delivery on social media marketing, advertising, event ideation, and web content and design
• Strengthened Viridian Accelerator’s social media strategy by using focused targeting, online partnerships, and effective ad spending which led to a 150% increase in their Facebook audience
• Crafted and executed digital advertising campaigns with budgets between $5K-$10K for Viridian, leading to the acquisition of 600 startup applications through the year (YOY growth rate of 280%)
• Reached 3M people and generated 6500 qualified leads through planning, partnerships, and end-to-end execution of 2 large scale national startup-specific events.
• Collaborated with tech and startup mentors to create and cross-promote 45 blog articles and interactive sessions which led to a 30% increase in website traffic for Viridian over a period of 10 months

New Delhi Area, India

• Managed the Social Offline co-working spaces, event programming, public relations, and marketing campaigns
• Increased occupancy rate from 55% to 75% at 5 co-working spaces across Delhi and Gurgaon by hosting regular open house events, member networking activities, and business speaker panels
• Conceptualized and implemented marketing campaigns for Social Offline Food and Beverage business such as the “Long Drink Festival”, which led to $520k additional revenue for the company within a month
• Generated an additional revenue of $30K per month and 2000 paying customers via ideation and execution of 20+ events across all event venues

Master Of Business Administration - Mba, Management Science

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering