Building the contemporary solution for 'estate planning' and digital account aggregation for the UK market. Servicing a several billion GBP market that is waiting for a solution when it comes to facilitating access of various financial instruments to the surviving family members.

Taking two products - fitpage (app) and Indiarunning.com (web) from 0-1 is an achievement in itself. Taking it from 0 - 490000+ unique users on the web and 0 - 8000+ on mobile with negligible marketing spends is great to be part of. As humbling as it is, it is a great place to be in and having done it along with an amazing set of people is a pleasure to work on this problem of fitness for the audience of India. Heading product means many things, you are business one day, you are tech another and most importantly you are the user every day!Indiarunning.com - India's largest online platform for hosting and booking tickets for the best running, walking, cycling events. This has been India's first and foremost platform for both users (fitness enthusiasts) and event organizers (fitness event creators) to experience India's best fitness events. - Event Hosting;- Event Registrations;- Dashboards;- Simplified login and registrations;Usage Metrics:MAUs: 270,000+WAUs: 67,000+Fitpage App - India's only indigenously built fitness tracking app that also provides training programs for those who want to run India's best races and get better at their fitness levels. - Fitness/Steps/Runs/Walks/Cycling - Tracking;- Branded Virtual Challenges with Leaderboards;- Virtual Runs;- Performance statistics;

Founder of TELO, an app meant to make fitness fun and engaging for the India and the world. TELO is the first of its kind to bring the realms of discovery, registration and participation (end to end) for running (and other fitness activities later) under the same platform. TELO also makes it fun and engaging to work towards fitness/running goals using simple AI-driven audio-AR technology and engaging content in audio format to gamify the experience for runners. - 25000+ installs;- 5000+ active monthly;- 1600+ active weekly andProduct is undergoing a major shift in business model, moving from behavior creation to behavior augmentation. Empathetic leader who likes growing as a team. Autonomy and self-driven problem solving capabilities are what I love in people and believe that people given the right motivation can come through.

Working on building great mobile first products for the logistics tech space in India. Redefining how the actors in the domain interact with technology for mutual benefit of the platform and users.Data driven decisions towards solving key stakeholder problems with a keen sense of user empathy and user experience. Always sought to solve problems for the end user and not the stakeholders in between who assumed problems that were passed on during casual conversation. Discerning that is probably the most crucial piece to be handled when in a B2B environment but also in the B2C realm. Saw success (albeit small in quantity, loud in quality) with the launch of a driver app that was scaled to over 2000+ truck drivers across India through our channel partners in about three months. Adoption was inherently tough owing to the low wages of the truck drivers and not have access to a smartphone in a day where almost everyone has one. We had to convince several key stakeholders about their indirect benefit in the process of procuring the smartphones for their respective drivers.

Built a voice-first social network with over 330,000+ users active at its peak. • Identify gaps in the eco-system and plan features accordingly• Manage release schedules with clear deliverables in mind• Manage product sprints and feature backlogs, prioritizing needs over wants• Grew the Indian user audience from 0 to 100,000+ in less than 4 months with minimal spends• Implementing analytics to track user behavior before and after on-boarding to optimize app and website• Planning the Blockchain implementation and driving the ICO/STO possibility for a tokenization of assetsWebsite for reference: https://web.archive.org/web/20190802183639/http://www.thevoizapp.com/

A funded startup of 120 people, bringing on-demand home services to the urban Indian • Understanding user journeys and building a lasting engagement between brand(s) and customers was my primary motive while working at Taskbob• Worked with the digital marketing team of four to grow user base from 36k to 400k+ in less than a year at a CAC of $0.4• Led the product management for the second version of the customer-facing app including UI/UX• Created new sales funnel using NFC-enabled smart-tags to gain customer information and provide offers• Reduced customer acquisition cost up to 40% by optimizing spends on digital and print advertising• Established strategic partnerships increasing order flow by up to 150%• Redesigned, tested and released both the iOS and Android apps for both users and vendors• Manage product backlogs and prioritize the right features based on data gathered from user behavior• Led the digital marketing campaign efforts to ensure a funnel of well over a 50,000+ impressions/day• Manage discussions between marketing, business and technology to ensure users are given the best possible product keeping business in the mind• Automated various digital marketing efforts using industry leading tools such as HubSpot and organized inbound marketing campaigns for B2B engagement • Handled event-based marketing campaigns leading to digital customer data collation and automated lead management with a healthy conversion rate within the sector

Built the consumer & corporate tech piece for India's largest education products/services company established by the $4.6B Essel Group• Sold the solution to 50+ franchise partners during pilot phase with potential revenues of $500,000 per year.• Digitized paper-based auditing system, increasing audit productivity from 3 to 7 schools per day.• Laying out the digital strategy (product & marketing) for the organization and its future in the education sector by carefully analysing current market scenarios and predicting the future for the sector• Creating brand marketing material and strategies for engagement using social media platforms to drive new user adoption• Building digital products (mobile and tablet based applications) and services for the future of education• Make crucial decisions regarding hardware and software for the future of education at ZLL• Managing strategic investments to the tune of INR 3.5 Cr on new digital products (mobile and tablet based applications) and services in the education domain• Agency level coordination and in-house management of digital product and marketing efforts for multiple brands• Managing the P&L for two businesses under the digital domain – tablet based apps for pre-school (subscription model & upfront payment) and also the online store platform for internal parent/franchisee audience• Ran a design led process of research, business model planning and design for new business unit using tablet-based apps for children• Architected the UI/UX for a child centric application project conducting several sessions of research to understand user behavior • Ran an agile and iterative process for both apps and website for the product using mock up tools and design tools such as the adobe creative suite and wireframe mockup tools such as Balsamiq

• Conducted several user discovery journeys and worked with marketing and branding team to come up with website user flows for both online and in-store user experience• Document user experiences and design content and user flows based on learnings• Implemented several key marketing campaign work flows to ensure high sign up rates and good data accumulation techniques• Managed a team of marketing communications and branding executives for the communication and launch of marquee products from SingTel and Apple• Coordinate digital marketing efforts for SingTel for various partner accounts, such as HTC, Samsung and LG• Choreographed the ATL & BTL marketing efforts for several product and service launches across Singapore including design and execution of online and offline marketing material• Planned and used social media for product marketing of various mobile devices for the telco• Member of a core group of engineers and training managers who were selected by Apple at SingTel. This was towards the exclusive launch of Apple’s flagship products - iPhone 3GS and 4 via a strategic partnership between Apple and SingTel • Worked closely with Apple to make sure the strategic launch activities were planned and executed to perfection• Conducted several interviews with both internal and external customers to analyze and find out pain points in the customer lifecycle mapping • Oversaw the creation, testing and piloting of a Marketing and L&D synergized training system in order to increase internal and external user satisfaction

• Marketed the services of SDnA (Stanley David & Associates) to many prospective clients which led to accounts like MARUTI – Suzuki motors, Mahindra Motors, Infosys and CDAC • Was responsible in winning key accounts such as Mahindra Motors and CDAC for the south zone training portfolio – soft skills and sales trainings • Created and conducted product and sales trainings for Maruti – Suzuki, pan India

• As a technical training officer at O2 Mobiles, I trained new tech support executives on the products and processes at the largest business process outsourcing organisation.• Supported billing function at the customer support centre helping an average of 115 agents on the floor at any given time of the day. • Provided key value inputs on the billing functionalities and error correction methods to the engineers who built the billing function system for O2 mobiles thereby reducing the error rates to less than 0.4% from a previously 0.7%. Was rewarded by the management for the same.