Sidney Pell Email & Phone Number

San Diego, California, United States

• Designed, collected, and reported on custom research efforts to support $1M in custom engagements in 2023• Designed and executed research for custom engagements, including segmentation and buyer profiles, competitive value assessment, concept testing, Voice of the Customer (VoC), purchase journey, and brand health trackers• Responsible for designing, programming, and reporting on syndicated Zonda Media research efforts, including monthly Building Product Outlook (subscription research), 2024 Brand Use studies, and 2023 Cost vs. Value study• Manage RFQ process with various research partners to support quantitative and qualitative research efforts• Serve as Administrator for Qualtrics, Alchemer, and Pollfish licenses

San Diego, California, United States

• Built, developed, and maintained Qualtrics surveys and dashboards for the inaugural Voice of the Customer (VOC) program• Synthesized primary and secondary research for various corporate initiatives, including ESG participation, 3D Homebuilding concept testing and conjoint analysis, and Ad Concept testing• Worked with executive Human Resource and Learning & Development team members to build and conduct research initiatives for training and Employee Experience (EX)• Served as Qualtrics Administrator for the company, including management of roles and accessibility for thousands of license seats, including ad-hoc training sessions and troubleshooting• Created and recorded training videos for team members to use for VOC dashboards in Qualtrics• Built and maintained recurring integration between Qualtrics and third-party software, including Salesforce, Marketing Cloud, and Workday HRIS

San Diego, California, United States

• Served as Owner/CEO of boutique consulting practice• Built and maintained custom website for consulting• Created branding and content strategy for business operations• Served as SME for quantitative and qualitative research efforts for clients • Day-to-day activities included business development and outreach, proposal writing, and client communications

Nationwide

• Managed Consumer Insights efforts on both primary and supplemental research engagements• Developed proprietary consumer profiles and personas to boost client acquisition and upselling opportunities• Designed and executed research for a variety of custom engagements, including segmentation and buyer profiles, concept testing, customer journey, and brand positioning research

• Created Home Buyer market segmentation model exclusive to manufactured homebuilding industry• Developed proprietary Buyer Personas and buyer journeys to inform marketing and brand strategy• Synthesized primary and secondary research to inform the strategy and development of the Voice of the Customer (VOC) program across vertically integrated organization• Worked with Human Resources teams across multiple business units to develop, field, and report on Employee Experience (EX) studies• Designed and maintained quarterly brand health tracking, metrics, and reporting for corporate marketing teams• Conducted User Experience (UX) research to support website rebranding (customer-facing) and the redesign of the company’s intranet portal (employee-facing)• Served as Qualtrics Administrator for the company, including ad-hoc training sessions and troubleshooting

Maryville, Tn

• Revised quarterly Brand Awareness study• Brought focused Millenial and First-Time Homeowner studies in-house• Mentored summer interns for Consumer Insights team• Conducted ad-hoc research for executive teams as-needed to answer key questions about consumer preferences and behaviors• Developed custom templates for research collection and analyzation

Master Of Business Administration - Mba, Marketing Specialization, 3.7

MBA with Marketing Specialization

Bachelor'S Degree, Business Analytics With Collateral In Marketing, Cum Laude

Activities and Societies: Cum Laude Graduate, Gamma Beta Phi National Honor Society

Associates, Legal Assisting / Paralegal Studies, 3.98 Gpa

Activities and Societies: Lambda Epsilon Chi, Vice-President Herzing University Legal Association 2010 - 2011, Student Representative.