Sidney Pell Email & Phone Number

San Diego, California, United States

• Designed, collected, and reported on custom research efforts to support $1M in custom engagements in 2023
• Designed and executed research for custom engagements, including segmentation and buyer profiles, competitive value assessment, concept testing, Voice of the Customer (VoC), purchase journey, and brand health trackers
• Responsible for designing, programming, and reporting on syndicated Zonda Media research efforts, including monthly Building Product Outlook (subscription research), 2024 Brand Use studies, and 2023 Cost vs. Value study
• Manage RFQ process with various research partners to support quantitative and qualitative research efforts
• Serve as Administrator for Qualtrics, Alchemer, and Pollfish licenses

San Diego, California, United States

• Built, developed, and maintained Qualtrics surveys and dashboards for the inaugural Voice of the Customer (VOC) program
• Synthesized primary and secondary research for various corporate initiatives, including ESG participation, 3D Homebuilding concept testing and conjoint analysis, and Ad Concept testing
• Worked with executive Human Resource and Learning & Development team members to build and conduct research initiatives for training and Employee Experience (EX)
• Served as Qualtrics Administrator for the company, including management of roles and accessibility for thousands of license seats, including ad-hoc training sessions and troubleshooting
• Created and recorded training videos for team members to use for VOC dashboards in Qualtrics
• Built and maintained recurring integration between Qualtrics and third-party software, including Salesforce, Marketing Cloud, and Workday HRIS

San Diego, California, United States

• Served as Owner/CEO of boutique consulting practice
• Built and maintained custom website for consulting
• Created branding and content strategy for business operations
• Served as SME for quantitative and qualitative research efforts for clients
• Day-to-day activities included business development and outreach, proposal writing, and client communications

Nationwide

• Managed Consumer Insights efforts on both primary and supplemental research engagements
• Developed proprietary consumer profiles and personas to boost client acquisition and upselling opportunities
• Designed and executed research for a variety of custom engagements, including segmentation and buyer profiles, concept testing, customer journey, and brand positioning research

• Created Home Buyer market segmentation model exclusive to manufactured homebuilding industry
• Developed proprietary Buyer Personas and buyer journeys to inform marketing and brand strategy
• Synthesized primary and secondary research to inform the strategy and development of the Voice of the Customer (VOC) program across vertically integrated organization
• Worked with Human Resources teams across multiple business units to develop, field, and report on Employee Experience (EX) studies
• Designed and maintained quarterly brand health tracking, metrics, and reporting for corporate marketing teams
• Conducted User Experience (UX) research to support website rebranding (customer-facing) and the redesign of the company’s intranet portal (employee-facing)

Maryville, TN

• Revised quarterly Brand Awareness study
• Brought focused Millenial and First-Time Homeowner studies in-house
• Mentored summer interns for Consumer Insights team
• Conducted ad-hoc research for executive teams as-needed to answer key questions about consumer preferences and behaviors
• Developed custom templates for research collection and analyzation

Master Of Business Administration - Mba, Marketing Specialization, 3.7

MBA with Marketing Specialization

Bachelor'S Degree, Business Analytics With Collateral In Marketing, Cum Laude

Activities and Societies: Cum Laude Graduate, Gamma Beta Phi National Honor Society

Associates, Legal Assisting / Paralegal Studies, 3.98 Gpa

Activities and Societies: Lambda Epsilon Chi, Vice-President Herzing University Legal Association 2010 - 2011, Student Representative.